Alfaza Ranggana, - and Rasim, - and Rani Megasari, - (2025) EKSPLORASI PERSPEKTIF GENERASI ALPHA TERHADAP MEDIA PEMBELAJARAN BYTE-SIZE CONTENT: Implementasi Prinsip Desain Multimedia untuk Pembelajaran Desain Presentasi. S2 thesis, Universitas Pendidikan Indonesia.
Abstract
Generasi Alpha tumbuh di lingkungan digital yang membentuk preferensi belajar singkat, visual, dan interaktif. Namun, dominasi media digital sering menimbulkan distraksi serta menurunkan fokus belajar. Penelitian ini bertujuan mengeksplorasi perspektif siswa Generasi Alpha terhadap media pembelajaran cetak berbasis byte-size content dalam pembelajaran desain presentasi, dengan fokus pada pengalaman, persepsi, makna yang dibangun, serta dampaknya terhadap motivasi belajar. Penelitian menggunakan pendekatan kualitatif dengan strategi fenomenologi. Partisipan terdiri dari sembilan siswa SMP kelas 7–9 di Bandung yang dipilih melalui purposive sampling. Data dikumpulkan melalui wawancara semi-terstruktur, observasi, dan dokumentasi, kemudian dianalisis menggunakan metode Colaizzi untuk mengekstraksi pernyataan signifikan, merumuskan makna, serta mengelompokkan tema. Hasil penelitian menunjukkan tiga temuan utama. Pertama, media ini mendorong perubahan persepsi siswa bahwa pembuatan presentasi bukan sekadar aktivitas teknis, tetapi memiliki prinsip dan teori desain yang mendasarinya. Kedua, gaya bahasa ringkas, ilustrasi relevan, dan format modular 3–4 halaman dinilai sesuai dengan preferensi belajar Generasi Alpha, sehingga memudahkan pemahaman serta membuat proses membaca lebih menyenangkan. Ketiga, media ini terbukti meningkatkan motivasi belajar karena kontennya ringkas, fokus, dan relevan dengan kebutuhan praktis siswa, khususnya dalam membuat presentasi dan public speaking. Kesimpulan penelitian ini menegaskan bahwa media cetak berbasis byte-size content efektif dalam meningkatkan pemahaman dan motivasi belajar Generasi Alpha. Secara teoretis, penelitian ini memperluas kajian microlearning dengan menekankan efektivitas format ringkas pada media cetak. Secara praktis, media ini dapat menjadi alternatif inovatif bagi guru dan lembaga pendidikan dalam menjembatani pembelajaran tradisional dengan kebutuhan generasi digital-native. Generation Alpha grew up in a digital environment that shaped short, visual, and interactive learning preferences. However, the dominance of digital media often causes distractions and reduces the focus of learning. This study aims to explore the perspective of Generation Alpha students towards byte-size content-based print learning media in presentation design learning, with a focus on experiences, perceptions, constructed meanings, and their impact on learning motivation. The research uses a qualitative approach with a phenomenological strategy. Participants consisted of nine junior high school students in grades 7–9 in Bandung who were selected through purposive sampling. Data was collected through semi-structured interviews, observations, and documentation, then analyzed using the Colaizzi method to extract significant statements, formulate meanings, and group themes. The results of the study show three main findings. First, this medium encourages a change in students' perception that making presentations is not just a technical activity, but has an underlying design principles and theories. Second, the concise language style, relevant illustrations, and 3–4 page modular format are assessed according to the learning preferences of Generation Alpha, making it easier to understand and making the reading process more enjoyable. Third, this media has been proven to increase learning motivation because the content is concise, focused, and relevant to students' practical needs, especially in making presentations and public speaking. The conclusion of this study confirms that byte-size content-based print media is effective in increasing the understanding and learning motivation of Generation Alpha. Theoretically, this study expands the study of microlearning by emphasizing the effectiveness of compact formats on print media. Practically, this media can be an innovative alternative for teachers and educational institutions in bridging traditional learning with the needs of the digital-native generation.
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| Item Type: | Thesis (S2) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=r2yREwcAAAAJ&hl=en ID SINTA Dosen Pembimbing: Rasim: 5990962 Rani Megasari: 5992674 |
| Uncontrolled Keywords: | Generasi Alpha, Media Pembelajaran, Byte-Size Content, Analisis Data Colaizzi, Desain Presentasi, Motivasi Belajar, Prinsip E-Learning Generation Alpha, Learning Media, Byte-Size Content, Colaizzi Data Analysis, Presentation Design, Learning Motivation, Principles of E-Learning. |
| Subjects: | L Education > L Education (General) L Education > LB Theory and practice of education |
| Divisions: | Fakultas Pendidikan Matematika dan Ilmu Pengetahuan Alam > Pendidikan Ilmu Komputer - S2 |
| Depositing User: | Alfaza Ranggana |
| Date Deposited: | 28 Aug 2025 03:02 |
| Last Modified: | 28 Aug 2025 03:02 |
| URI: | http://repository.upi.edu/id/eprint/136439 |
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