Camelia Safitri, - and Hari Mulyadi, - and Nani Sutarni, - and Muhamad Arief Ramdhany, - (2025) EFEK MEDIASI KOGNITIF KEWIRAUSAHAAN TINGKAT LANJUT PADA PENGARUH PERSONALITY TRAITS, DUKUNGAN AKADEMIK, KEMAMPUAN BERINOVASI DIMODERASI OLEH ECOLOGYCAL ENTREPRENEURSHIP TERHADAP GREEN ENTREPRENEURSHIP INTENTION MAHASISWA PENDIDIKAN EKONOMI DI PERGURUAN TINGGI SE-JABODETABEK. S3 thesis, Universitas Pendidikan Indonesia.
Abstract
ABSTRAK
Camelia Safitri, 2113105, Efek Mediasi Kognitif Kewirausahaan Tingkat Lanjut Pada Pengaruh Personality Traits, Dukungan Akademik, Kemampuan Berinovasi Dimoderasi Oleh Ecologycal Entrepreneurship Terhadap Green Entrepreneurship Intention Mahasiswa Pendidikan Ekonomi di Perguruan Tinggi Se- Jabodetabek, dibawah bimbingan Prof. Dr. H. Hari Mulyadi, M. Si.; Prof. Dr. Hj. Nani Sutarni, M.Pd.; Dr. Muhamad Arief Ramdhany, S.Pd., S.S., M.Pd., CPMP
Penelitian ini menganalisis Efek Mediasi Kognitif Kewirausahaan Tingkat Lanjut Pada Pengaruh Personality Traits, Dukungan Akademik, Kemampuan Berinovasi Dimoderasi Oleh Ecologycal Entrepreneurship Terhadap Green Entrepreneurship Intention Mahasiswa Pendidikan Ekonomi di Perguruan Tinggi Se- Jabodetabek. Dengan menggunakan metode kuantitatif dan analisis Smart PLS, penelitian ini melibatkan 363 mahasiswa aktif sebagai responden dari total populasi 1.637 mahasiswa. Hasil penelitian menunjukkan bahwa semua hipotesis diterima, Penelitian ini juga memperkenalkan Ecologycal Entrepreneurship sebagai variabel moderasi yang memperkuat atau memperlemah hubungan antara kognisi kewirausahaan tingkat lanjut dan niat kewirausahaan hijau. Menggunakan teori Theory of Planned Behavior (TPB) dan Social Learning Theory (SLT), penelitian ini menguji peran dukungan akademik dalam memperkuat norma subjektif dan perceived behavioral control yang mendukung niat kewirausahaan hijau, serta bagaimana kepribadian dan dukungan akademik saling berinteraksi dalam membentuk sikap terhadap kewirausahaan hijau. Hasil penelitian ini memberikan kontribusi penting bagi pengembangan pendidikan kewirausahaan dengan menawarkan pendekatan yang holistik, yang menghubungkan faktor-faktor pribadi, akademik, dan inovatif melalui proses kognitif dalam mendorong niat berwirausaha hijau. Model ini menunjukkan bagaimana variabel-variabel seperti kepribadian, dukungan akademik, dan kemampuan inovasi berkolaborasi untuk membentuk niat kewirausahaan hijau di kalangan mahasiswa. Penelitian ini juga menyoroti pentingnya kewirausahaan ekologi sebagai dimensi tambahan dalam mendorong niat kewirausahaan hijau yang responsif terhadap isu-isu lingkungan. Secara keseluruhan, penelitian ini memberikan panduan praktis bagi kebijakan pendidikan kewirausahaan yang berfokus pada keberlanjutan dan inovasi, serta kontribusi teoritis yang signifikan terhadap studi kewirausahaan dan keberlanjutan.
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Kata Kunci : Personality Traits; Dukungan Akademik; Kemampuan Berinovasi; Green Entrepreneurship Intention; Kognisi Kewirausahaan Tingkat Lanjut; ecologycal entrepreneurship
ABSTRACT
Camelia Safitri, 2113105, The Effect of Advanced Entrepreneurial Cognitive Mediation on the Influence of Personality Traits, Academic Support, and Innovation Ability Moderated by Ecological Entrepreneurship on Green Entrepreneurship Intention of Economic Education Students in Universities throughout Jabodetabek, under the guidance of Prof. Dr. H. Hari Mulyadi, M.Si.; Prof. Dr. Hj. Nani Sutarni, M.Pd.; Dr. Muhamad Arief Ramdhany, S.Pd., S.S., M.Pd., CPMP
This study analyzes the Effect of Advanced Entrepreneurial Cognitive Mediation on the Influence of Personality Traits, Academic Support, and Innovation Ability Moderated by Ecologycal entrepreneurship on Green Entrepreneurship Intention of Economic Education Students in Universities throughout Jabodetabek. Using quantitative methods and Smart PLS analysis, this study involved 363 active students as respondents from a total population of 1,637 students. The results showed that all hypotheses were accepted. This study also introduced Ecological Entrepreneurship as a moderating variable that strengthens or weakens the relationship between advanced entrepreneurial cognition and green entrepreneurial intention. Using the Theory of Planned Behavior (TPB) and Social Learning Theory (SLT), this study examined the role of academic support in strengthening subjective norms and perceived behavioral control that support green entrepreneurial intention, as well as how personality and academic support interact in shaping attitudes towards green entrepreneurship. The results of this study provide an important contribution to the development of entrepreneurship education by offering a holistic approach, connecting personal, academic, and innovative factors through cognitive processes in driving green entrepreneurial intention. This model shows how personality, academic support, and innovation ability collaborate to shape green entrepreneurial intention among students. This study also highlights the importance of ecological entrepreneurship as an additional dimension in driving green entrepreneurial intention responsive to environmental issues. Overall, this study provides practical guidance for entrepreneurship education policies that focus on sustainability and innovation, as well as significant theoretical contributions to entrepreneurship and sustainability studies.
Keywords: Personality Traits; Academic Support; Innovation Ability; Green Entrepreneurship Intention; Advanced Entrepreneurial Cognition; ecological entrepreneurship
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| Item Type: | Thesis (S3) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing : Hari Mulyadi : 5984810 Nani Sutarni : 5978295 Muhamad Arief Ramdhany : 5993223 |
| Uncontrolled Keywords: | Personality Traits; Dukungan Akademik; Kemampuan Berinovasi; Green Entrepreneurship Intention; Kognisi Kewirausahaan Tingkat Lanjut; ecologycal entrepreneurship; Personality Traits; Academic Support; Innovation Ability; Green Entrepreneurship Intention; Advanced Entrepreneurial Cognition; ecological entrepreneurship |
| Subjects: | H Social Sciences > HB Economic Theory L Education > L Education (General) L Education > LB Theory and practice of education |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > S3 Pendidikan Ekonomi |
| Depositing User: | Camelia Safitri |
| Date Deposited: | 11 Mar 2025 05:52 |
| Last Modified: | 11 Mar 2025 05:52 |
| URI: | http://repository.upi.edu/id/eprint/131565 |
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