Renaldi Satyanugraha, - and Oce Ridwanudin, - and Rijal Khaerani, - (2024) PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REVISIT INTENTION DI HOTEL HOLIDAY INN BANDUNG PASTEUR. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk mendapatkan gambaran dan pengaruh dari e-service quality dan perceived value terhadap revisit intention di Hotel Holiday Inn Bandung Pasteur berdasarkan pengalaman konsumen/tamu yang pernah melakukan direct booking melalui website dan menginap di Hotel Holiday Inn Bandung Pasteur. Metode penelitian yang digunakan pada penelitian ini adalah kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Penelitian ini dilakukan kepada total 102 responden dengan menyebarkan kuesioner. Penelitian ini menggunakan teknik analisis regresi berganda dengan software SPSS for Windows 22. Hasil temuan pada penelitian ini menunjukan bahwa e-service quality dan perceived value berada pada kategori sangat tinggi. Variabel e-service quality dan perceived value berpengaruh secara positf dan signifikan terhadap revisit intention. Berdasarkan hasil penelitian yang telah didapatkan, peneliti merekomendasikan agar Hotel Holiday Inn Bandung Pasteur tetap menjaga dan meningkatkan kualitas e-service dengan menginkatkan ketanggapan dan pembentukan persepsi nilai konsumen/tamu ketika menginap di hotel tersebut dengan memperluas pengetahuan mengenai aktifitas dan fasilitas yang dapat dilakukan agar revisit intention semakin meningkat. The study aims to get the picture and impact of the e-service quality and perceived value towards revisit intention of the Holiday Inn Of Bandung Pasteur based on customer experience that has already done direct booking via the website and staying at the Holiday Inn Of Bandung Pasteur. The research method used in this study is quantitative with descriptive and verificative forms of research. The study was done to a total of 102 respondents by dissemination of a questionnaire. The study used regression analysis techniques with SPSS for Windows 22 software. The findings of this study suggest that e-service quality and perceived value are in very high categories. E-service quality variables and perceived value affect both positve and significant to revisit intention settlements. Based on research already obtained, researchers recommend that the Holiday Inn Bandung Pasteur keep up and improve e-service quality by enacting and forming consumer/guest value perceptions while staying in the hotel by expanding knowledge of the activities and facilities that can be done to revisit inequality increasing.
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S_MPP_1901357_Chapter1.pdf Download (181kB) |
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_articles&hl=id&imq=Renaldi+Satyanugraha# Sinta ID : 6681229 Sinta ID : 6722119 |
| Uncontrolled Keywords: | E-Service Quality, Travel Anxiety, Revisit Intention, Hotel Holiday Inn Bandung Pasteur. |
| Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Renaldi Satyanugraha |
| Date Deposited: | 12 Mar 2025 07:53 |
| Last Modified: | 12 Mar 2025 07:53 |
| URI: | http://repository.upi.edu/id/eprint/128663 |
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