PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REVISIT INTENTION DI HOTEL HOLIDAY INN BANDUNG PASTEUR

    Renaldi Satyanugraha, - and Oce Ridwanudin, - and Rijal Khaerani, - (2024) PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REVISIT INTENTION DI HOTEL HOLIDAY INN BANDUNG PASTEUR. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mendapatkan gambaran dan pengaruh dari e-service
    quality dan perceived value terhadap revisit intention di Hotel Holiday Inn Bandung
    Pasteur berdasarkan pengalaman konsumen/tamu yang pernah melakukan direct
    booking melalui website dan menginap di Hotel Holiday Inn Bandung Pasteur.
    Metode penelitian yang digunakan pada penelitian ini adalah kuantitatif dengan
    jenis penelitian deskriptif dan verifikatif. Penelitian ini dilakukan kepada total 102
    responden dengan menyebarkan kuesioner. Penelitian ini menggunakan teknik
    analisis regresi berganda dengan software SPSS for Windows 22. Hasil temuan pada
    penelitian ini menunjukan bahwa e-service quality dan perceived value berada pada
    kategori sangat tinggi. Variabel e-service quality dan perceived value berpengaruh
    secara positf dan signifikan terhadap revisit intention. Berdasarkan hasil penelitian
    yang telah didapatkan, peneliti merekomendasikan agar Hotel Holiday Inn
    Bandung Pasteur tetap menjaga dan meningkatkan kualitas e-service dengan
    menginkatkan ketanggapan dan pembentukan persepsi nilai konsumen/tamu ketika
    menginap di hotel tersebut dengan memperluas pengetahuan mengenai aktifitas dan
    fasilitas yang dapat dilakukan agar revisit intention semakin meningkat.

    The study aims to get the picture and impact of the e-service quality and perceived
    value towards revisit intention of the Holiday Inn Of Bandung Pasteur based on
    customer experience that has already done direct booking via the website and
    staying at the Holiday Inn Of Bandung Pasteur. The research method used in this
    study is quantitative with descriptive and verificative forms of research. The study
    was done to a total of 102 respondents by dissemination of a questionnaire. The
    study used regression analysis techniques with SPSS for Windows 22 software. The
    findings of this study suggest that e-service quality and perceived value are in very
    high categories. E-service quality variables and perceived value affect both positve
    and significant to revisit intention settlements. Based on research already obtained,
    researchers recommend that the Holiday Inn Bandung Pasteur keep up and
    improve e-service quality by enacting and forming consumer/guest value
    perceptions while staying in the hotel by expanding knowledge of the activities and
    facilities that can be done to revisit inequality increasing.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_articles&hl=id&imq=Renaldi+Satyanugraha# Sinta ID : 6681229 Sinta ID : 6722119
    Uncontrolled Keywords: E-Service Quality, Travel Anxiety, Revisit Intention, Hotel Holiday Inn Bandung Pasteur.
    Subjects: G Geography. Anthropology. Recreation > GT Manners and customs
    H Social Sciences > HD Industries. Land use. Labor
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
    Depositing User: Renaldi Satyanugraha
    Date Deposited: 12 Mar 2025 07:53
    Last Modified: 12 Mar 2025 07:53
    URI: http://repository.upi.edu/id/eprint/128663

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