PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REVISIT INTENTION DI HOTEL HOLIDAY INN BANDUNG PASTEUR

Renaldi Satyanugraha, - and Oce Ridwanudin, - and Rijal Khaerani, - (2024) PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REVISIT INTENTION DI HOTEL HOLIDAY INN BANDUNG PASTEUR. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mendapatkan gambaran dan pengaruh dari e-service
quality dan perceived value terhadap revisit intention di Hotel Holiday Inn Bandung
Pasteur berdasarkan pengalaman konsumen/tamu yang pernah melakukan direct
booking melalui website dan menginap di Hotel Holiday Inn Bandung Pasteur.
Metode penelitian yang digunakan pada penelitian ini adalah kuantitatif dengan
jenis penelitian deskriptif dan verifikatif. Penelitian ini dilakukan kepada total 102
responden dengan menyebarkan kuesioner. Penelitian ini menggunakan teknik
analisis regresi berganda dengan software SPSS for Windows 22. Hasil temuan pada
penelitian ini menunjukan bahwa e-service quality dan perceived value berada pada
kategori sangat tinggi. Variabel e-service quality dan perceived value berpengaruh
secara positf dan signifikan terhadap revisit intention. Berdasarkan hasil penelitian
yang telah didapatkan, peneliti merekomendasikan agar Hotel Holiday Inn
Bandung Pasteur tetap menjaga dan meningkatkan kualitas e-service dengan
menginkatkan ketanggapan dan pembentukan persepsi nilai konsumen/tamu ketika
menginap di hotel tersebut dengan memperluas pengetahuan mengenai aktifitas dan
fasilitas yang dapat dilakukan agar revisit intention semakin meningkat.

The study aims to get the picture and impact of the e-service quality and perceived
value towards revisit intention of the Holiday Inn Of Bandung Pasteur based on
customer experience that has already done direct booking via the website and
staying at the Holiday Inn Of Bandung Pasteur. The research method used in this
study is quantitative with descriptive and verificative forms of research. The study
was done to a total of 102 respondents by dissemination of a questionnaire. The
study used regression analysis techniques with SPSS for Windows 22 software. The
findings of this study suggest that e-service quality and perceived value are in very
high categories. E-service quality variables and perceived value affect both positve
and significant to revisit intention settlements. Based on research already obtained,
researchers recommend that the Holiday Inn Bandung Pasteur keep up and
improve e-service quality by enacting and forming consumer/guest value
perceptions while staying in the hotel by expanding knowledge of the activities and
facilities that can be done to revisit inequality increasing.

	Text S_MPP_1901357_Title.pdf Download (634kB)
	Text S_MPP_1901357_Chapter1.pdf Download (181kB)
	Text S_MPP_1901357_Chapter2.pdf Restricted to Staf Perpustakaan Download (511kB)
	Text S_MPP_1901357_Chapter3.pdf Download (546kB)
	Text S_MPP_1901357_Chapter4.pdf Restricted to Staf Perpustakaan Download (648kB)
	Text S_MPP_1901357_Chapter5.pdf Download (126kB)
	Text S_MPP_1901357_Appendix.pdf Restricted to Staf Perpustakaan Download (517kB)

Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=new_articles&hl=id&imq=Renaldi+Satyanugraha# Sinta ID : 6681229 Sinta ID : 6722119
Uncontrolled Keywords:	E-Service Quality, Travel Anxiety, Revisit Intention, Hotel Holiday Inn Bandung Pasteur.
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User:	Renaldi Satyanugraha
Date Deposited:	12 Mar 2025 07:53
Last Modified:	12 Mar 2025 07:53
URI:	http://repository.upi.edu/id/eprint/128663

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