PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO KUE LA SADIE BAKE BANDUNG

Salma Kinanti, - (2024) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO KUE LA SADIE BAKE BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk memperoleh gambaran bagaimana kualitas dan
keputusan pembelian, serta menganalisis pengaruh dari kualitas produk terhadap
keputusan pembelian pada pelanggan di toko kue La Sadie Bake Bandung.
Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan
kuantitatif. Sampel penelitian ini berjumlah 269 responden yang merupakan
pelanggan dari La Sadie Bake. Data diolah secara statistik dengan analisis korelasi
sederhana untuk mengetahui keeratan hubungan antara kedua variabel, serta
analisis regresi sederhana untuk mengetahui arah dan nilai hubungan kedua
variabel. Hasil pada penelitian ini menemukan bahwa gambaran kualitas produk
dan keputusan pembelian berada pada kategori yang tinggi. Kualitas produk
memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Temuan
ini menunjukan bahwa penerapan kualitas produk yang dilakukan La Sadie Bake
akan mendorong dalam menciptakan keputusan pembelian pada pelanggan toko
kue La Sadie Bake.

This study aims to obtain an overview of quality and purchase decisions, as well as
analyze the influence of product quality on purchase decisions on customers at La
Sadie Bake Bandung cake shop. This study uses descriptive and verifiable methods
with a quantitative approach. The sample of this study amounted to 269 respondents
who were customers of La Sadie Bake. The data were processed statistically with a
simple correlation analysis to determine the close relationship between the two
variables, as well as a simple regression analysis to determine the direction and
value of the relationship between the two variables. The results of this study found
that the picture of product quality and purchase decisions was in a high category.
Product quality has a positive and significant influence on purchasing decisions.
These findings show that the application of product quality carried out by La Sadie
Bake will encourage in creating purchase decisions in customers of La Sadie Bake
pastry shops.

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Official URL: https://repository.upi.edu/
Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=en&user=HdLPYJ8AAAAJ IDSINTADOSENPEMBIMBING ERRY SUKRIAH:6721572
Uncontrolled Keywords: Kualitas Produk, Keputusan Pembelian Product Quality, Purchase Decision
Subjects: H Social Sciences > HF Commerce
T Technology > TS Manufactures
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User: Salma Kinanti
Date Deposited: 28 Oct 2024 03:15
Last Modified: 28 Oct 2024 03:15
URI: http://repository.upi.edu/id/eprint/128010

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