Sabila Aulia Zahra, - (2024) ANALISIS FAKTOR MOTIVASI WISATAWAN MENGUNJUNGI DESA WISATA MEKARLAKSANA KABUPATEN BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Dalam penelitian ini penulis menganalisis faktor motivasi wisatawan mengunjungi Desa Wisata Mekarlaksana Kabupaten Bandung yang merupakan desa wisata rintisan yang sedang dikembangkan tetapi sudah banyak wisatawan yang datang bahkan hingga wisatawan mancanegara. Tujuan penelitian ini yaitu untuk mengetahui faktor apa saja yang memotivasi wisatawan mengunjungi Desa Wisata Mekarlaksana, faktor apa yang mendominasi wisatawan dalam melakukan kunjungan ke Desa Wisata Mekarlaksana dan karakteristik Wisatawannya. Metode yang digunakan dalam penelitian ini yaitu deskriptif kuantitatif dengan berdasarkan data yang telah didapatkan melalui penyebaran kuesioner kepada wisatawan yang sudah pernah melakukan kunjungan ke Desa Wisata Mekarlaksana. Teknik yang digunakan dalam penelitian ini yaitu teknik analisi faktor. Hasil yang diperoleh dari penelitian ini terbentuk sebelas faktor baru yang memotivasi wisatawan mengunjungi Desa Wisata Mekarlaksana yaitu Leisure Experience, Recreation and social experiences, Self-Actualization, Learning Exploration, Relationship, Convienience Access, Self-Renewal, Tropical Highland, Adventure, Vision, Uniqueness dan faktor yang mendominasi adalah Leisure Experience . In this study, the author analyzes the motivational factors of tourists to visit Mekarlaksana Tourism Village, Bandung Regency, which is a pioneering tourism village that still being developed but has already attracted many tourists, even foreign tourists. The purpose of this study is to determine what factors motivate tourists to visit Mekarlaksana Tourism Village, what factors dominate tourists in visiting Mekarlaksana Tourism Village and the characteristics of its tourists. The method used in this study is quantitative descriptive based on data obtained through distributing questionnaires to tourists who have visited Mekarlaksana Tourism Village. The technique used in this study is the factor analysis technique. The results obtained from this study formed eleven new factors that motivate tourists to visit Mekarlaksana Tourism Village, namely Leisure Experience, Recreation and social experiences, Self-Actualization, Learning Exploration, Relationship, Convienience Access, Self-Renewal, Tropical Highland, Adventure, Vision, Uniqueness and the dominant factor is Leisure Experience. The results of this study are expected to be a new reference for tourism in the future, especially in the field of CommunityBased Tourism Villages. And can be a reference for future research and a reference in developing strategies that can attract more tourists to visit Tourism Villages.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=Q_y2fh4AAAAJ ID SINTA Dosen Pembimbing : Erry Sukriah : 6721572 |
| Uncontrolled Keywords: | Analisis Faktor, Motivasi Wisatawan, Desa Wisata Berbasis Masyarakat Factor Analysis, Tourist Motivation, Community Based Tourism Village |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | sabila aulia zahra |
| Date Deposited: | 03 Feb 2025 08:16 |
| Last Modified: | 03 Feb 2025 08:16 |
| URI: | http://repository.upi.edu/id/eprint/126297 |
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