PERILAKU HATE SPEECH DI MEDIA SOSIAL TIKTOK

Annisa Karina Wulandari, - (2024) PERILAKU HATE SPEECH DI MEDIA SOSIAL TIKTOK. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Perkembangan teknologi komunikasi dan media sosial, khususnya Tiktok telah menciptakan dinamika baru dalam interaksi sosial, terutama di kalangan remaja. Meskipun Tiktok berfungsi sebagai wadah ekspresi dan identitas diti, platform ini juga menjadi sarana penyebaran ujaran kebencian (hate speech). Penelitian ini bertujuan untuk menganalisis dampak hate speech di media sosial Tiktok terhadap persepsi dan pola interaksi di media sosial yang difokuskan pada pelaku tindakan hate speech, dengan fokus pada kolom komentar akun Tiktok pribadi milik Sania Leonardo. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis konten terhadap komentar-komentar yang berpotensi mengandung hate speech. Data dikumpulkan melalui observasi mendalam terhadap kolom komentar selama periode waktu tertentu, serta wawancara dengan beberapa pelaku hate speech untuk menggali motivasi dan persepsi mereka terhadap tindakan tersebut. Hasil penelitian menunjukkan bahwa 70% dari hate speech yang ditemukan dipicu oleh ketidaksetujuan terhadap identitas atau perilaku target, terutama dalam hal perbedaan penampilan fisik dan gaya hidup. Sebanyak 60% pelaku mengakui bahwa mereka memanfaatkan anonimitas platform sebagai alasan untuk terlibat dalam perilaku agresif, sementara 85% dari komentar yang mengandung hate speech didorong oleh ledakan emosional yang terjadi secara spontan. Selain itu, data yang dikumpulkan dari Kementerian Komunikasi dan Informatika (Kominfo) serta Mabes Polri menunjukkan adanya peningkatan signifikan dalam kasus hate speech di kalangan remaja, dengan peningkatan sebesar 50% pada paruh pertama tahun 2019. Temuan ini diharapkan dapat memberikan wawasan untuk strategi pencegahan dan penanganan hate speech yang lebih efektif di media sosial. The development of communication technology and social media, particularly TikTok, has created new dynamics in social interaction, especially among teenagers. Although TikTok serves as a platform for self-expression and identity, it has also become a medium for the spread of hate speech. This study aims to analyze the impact of hate speech on social media, particularly TikTok, on the perceptions and social interaction patterns of hate speech perpetrators, focusing on the comment section of Sania Leonardo's personal TikTok account. The research adopts a qualitative approach using content analysis of comments that potentially contain hate speech. Data were collected through in-depth observation of the comment section over a specific period, as well as interviews with several hate speech perpetrators to explore their motivations and perceptions of their actions. The results show that 70% of the identified hate speech was triggered by disagreements over the target's identity or behavior, particularly regarding differences in physical appearance and lifestyle. Furthermore, 60% of perpetrators admitted to using the platform’s anonymity as a justification for engaging in aggressive behavior, while 85% of hate speech comments were driven by spontaneous emotional outbursts. Additionally, data from the Ministry of Communication and Information Technology (Kominfo) and the Indonesian National Police Headquarters (Mabes Polri) indicate a significant increase in hate speech cases among teenagers, with a 50% rise in the first half of 2019. These findings are expected to provide insights for more effective strategies in preventing and managing hate speech on social media.

Item Type:	Thesis (S1)
Additional Information:	ID Sinta Dosen Pembimbing: Warlim :6124952 Nindita Fajria Utami : 6682469
Uncontrolled Keywords:	Faktor pendorong, Hate speech, Interaksi, Persepsi Driving factors, Hate speech, Interaction, Perception
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi
Depositing User:	Annisa Karina Wulandari
Date Deposited:	03 Oct 2024 13:35
Last Modified:	03 Oct 2024 13:35
URI:	http://repository.upi.edu/id/eprint/125717

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