PENGARUH MOTIVASI WISATAWAN TERHADAP KEPUTUSAN BERKUNJUNG DI MUSEUM PRABU GEUSAN ULUN SUMEDANG

Renita, - (2024) PENGARUH MOTIVASI WISATAWAN TERHADAP KEPUTUSAN BERKUNJUNG DI MUSEUM PRABU GEUSAN ULUN SUMEDANG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

ABSTRAK PENGARUH MOTIVASI WISATAWAN TERHADAP KEPUTUSAN BERKUNJUNG DI MUSEUM PRABU GEUSAN ULUN SUMEDANG oleh Renita 2007054 Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh motivasi wisatawan terhadap keputusan berkunjung di Museum Prabu Geusan Ulun Sumedang. Responden dalam penelitian ini berjumlah 100 orang yang merupakan wisatawan Museum Prabu Geusan Ulun Sumedang. Metode kuantitatif deskriptif digunakan dalam penelitian ini yang bertujuan untuk mengetahui besaran pengaruh dan tingkat hubungan antara variabel Motivasi Fisik (X1), Motivasi Budaya (X2), Motivasi Interpersonal (X3), dan Motivasi Fantasi (X4) terhadap keputusan berkunjung (Y). Teknik analisis data yang digunakan yaitu analisis regresi linear berganda untuk mengukur besaran pengaruh variabel independent terhadap dependen dan uji hipotesis secara simultan (uji f) dan parsial (uji t) untuk menyatakan terdapat atau tidaknya pengaruh motivasi wisatawan terhadap keputusan berkunjung. Hasil dalam penelitian ini terdapat pengaruh sebesar 55% (Motivasi Fisik), 38% (Motivasi Budaya), 56% (Motivasi Interpersonal), 56% (Motivasi Fantasi). Hasil uji F menyatakan terdapat pengaruh sehingga didapatkan nilai Fhitung sebesar 45.031 dengan taraf signifikan sebesar 0,000. Peneliti berharap dengan adanya penelitian ini dapat menjadikan Museum Prabu Geusan Ulun Sumedang sebagai daya tarik wisata unggulan lebih dikembangkan serta penelitian ini dapat dijadikan bahan kajian untuk peneliti selanjutnya. Kata Kunci: Motivasi Fisik, Motivasi Budaya, Motivasi Interpersonal, Motivasi Fantasi, Keputusan Berkunjung ABSTRACT THE INFLUENCE OF TOURIST MOTIVATION ON THE DECISION TO VISIT PRABU GEUSAN ULUN MUSEUM SUMEDANG by Renita 2007054 This study aims to determine how much influence tourist motivation has on visiting decisions at the Prabu Geusan Ulun Sumedang Museum. The respondents in this study were 100 tourists of the Prabu Geusan Ulun Sumedang Museum. A descriptive quantitative method is used in this study, which aims to determine the amount of influence and the level of relationship between the variables of Physical Motivation (X1), Cultural Motivation (X2), Interpersonal Motivation (X3), and Fantasy Motivation (X4) on visiting decisions (Y). The data analysis technique used is multiple linear regression analysis to measure the amount of influence of the independent variable on the dependent and simultaneous hypothesis testing (f-test) and partial (t-test) to state whether or not there is an influence of tourist motivation on visiting decisions. The results of this study showed an influence of 55% (Physical Motivation), 38% (Cultural Motivation), 56% (Interpersonal Motivation), and 56% (Fantasy Motivation). The results of the F test state that there is an influence, so the Fcount value is 45.031 with a significant level of 0.000. Researchers hope that this research can make the Prabu Geusan Ulun Sumedang Museum a superior tourist attraction more developed, and this research can be used as a study material for further research. Keywords: Physical Motivation, Cultural Motivation, Interpersonal Motivation, Fantasy Motivation, Visiting Decisions

Item Type: Thesis (S1)
Additional Information: Yudha Munajat Saputra 6146885 Irena Novarlia 6784293
Uncontrolled Keywords: Kata Kunci: Motivasi Fisik, Motivasi Budaya, Motivasi Interpersonal, Motivasi Fantasi, Keputusan Berkunjung Keywords: Physical Motivation, Cultural Motivation, Interpersonal Motivation, Fantasy Motivation, Visiting Decisions
Subjects: L Education > L Education (General)
Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
Depositing User: Renita
Date Deposited: 18 Sep 2024 01:42
Last Modified: 18 Sep 2024 01:42
URI: http://repository.upi.edu/id/eprint/120631

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