ANALISIS STRATEGI BISNIS PADA ROTI KEMBUNG HANEUT DI GARUT DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC)

Wihelmi Rahadatul Khalda, - (2023) ANALISIS STRATEGI BISNIS PADA ROTI KEMBUNG HANEUT DI GARUT DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC). S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini berfokus kepada Business Model Canvas (BMC) pada Roti Kembung Haneut, dimana Roti Kembung Haneut memerlukan strategi bisnis dapat bersaing di dalam industri mengingat semakin meningkatnya persaingan dan perubahan. Tujuan dilaksanakan penelitian untuk mengetahui: Untuk mengetahui gambaran umum strategi bisnis Roti Kembung Haneut, Untuk identifikasi strategi bisnis dengan pendekatan Business Model Canvas (BMC) Untuk mengetahui rumusan strategi bisnis dengan dengan pendekatan Business Model Canvas (BMC). Penelitian ini menggunakan metode kualitatif pendekatan fenomenologis dengan teknik pengumpulan data melalui studi pusaka, wawancara, observasi dan dokumentasi. Hasil dari penelitian ini menujukkan bahwa terdapat dua elemen yang perlu dilakukan peningkatan strategi bisnis, dengan meningkatkan kolaborasi bersama para mitra (key partners), meningkatkan direct and database marketing yang ditujukan untuk meningkatkan loyalitas pelanggan (channels). Penelitian ini menunjukkan bahwa terdapat dua elemen yang perlu diciptakan strategi bisnisnya, dengan menciptakan pembaharuan atau penambahan varian menu roti (value proposition), menciptakan penawaran kupon atau voucher sebagai upaya menjaga hubungan dengan customer segment (customer relationships). Sedangkan empat elemen lainnya perlu dipertahankan strategi bisnisnya, yaitu customer segment, key resources, cost structure, revenue streams. This research focuses on the Business Model Canvas (BMC) for Haneut Bloated Bread, where Haneut Puffed Bread requires a business strategy to be able to compete in the industry considering increasing competition and change. The aim of the research was to find out: To find out the general description of the Haneut Puffed Bread business strategy, To identify business strategies using the Business Model Canvas (BMC) approach. To find out the formulation of business strategies using the Business Model Canvas (BMC) approach. This research uses a qualitative phenomenological approach with data collection techniques through heritage studies, interviews, observation and documentation. The results of this research show that there are two elements that need to be improved in business strategy, by increasing collaboration with partners (key partners), increasing direct and database marketing aimed at increasing customer loyalty (channels). This research shows that there are two elements that need to be created in a business strategy, by creating updates or adding bread menu variants (value proposition), creating coupon or voucher offers as an effort to maintain relationships with customer segments (customer relationships). Meanwhile, four other elements need to be maintained in the business strategy, namely customer segment, key resources, cost structure, revenue streams.

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing: Azizah Fauziyah: 6084425
Uncontrolled Keywords:	Manajemen Strategi, Strategi Bisnis, Business Model Canvas (BMC), Red Ocean Strategy Management, Business Strategy, Business Model Canvas (BMC), Red Ocean
Subjects:	H Social Sciences > HB Economic Theory L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Wihelmi Rahadatul Khalda
Date Deposited:	28 Jun 2024 02:17
Last Modified:	28 Jun 2024 02:17
URI:	http://repository.upi.edu/id/eprint/118544

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