PENGARUH BRAND IMAGE DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN JASA WEDDING PLANNER AND ORGANIZER: Survey terhadap Followers Madani Wedding Planner and Organizer

    Anti Febriyanti Suganda Putri, - (2024) PENGARUH BRAND IMAGE DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN JASA WEDDING PLANNER AND ORGANIZER: Survey terhadap Followers Madani Wedding Planner and Organizer. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Tujuan penelitian ini mengetahui gambaran brand image, social media
    marketing dan purchase decision Madani wedding planner and organizer
    Desain/metodologi/pendekatan - Jenis penelitian yang digunakan adalah
    deskriptif verifikatif. Metode yang digunakan purposive sampling dengan ukuran
    sampel sebanyak 200 responden. Teknik analisis yang digunakan adalah analisis
    Structure Equation Model (SEM) dengan menggunakan IBM AMOS SPSS versi
    24.0

    The purpose of this study is to describe brand image, social media
    marketing dan purchase decision Madani wedding planner and organizer.
    Design/methodology/approach - The type of research used is descriptive
    verification. The method used is purposive sampling with a sample size of 200
    respondents. The analysis technique used is Structure Equation Model (SEM) using
    the IBM AMOS SPSS versi 24.0.

    Baca Full Text klik disini
    [thumbnail of S_MBS_1907893_Title.pdf] Text
    S_MBS_1907893_Title.pdf
    Download (564kB)
    [thumbnail of S_MBS_1907893_Chapter1.pdf] Text
    S_MBS_1907893_Chapter1.pdf
    Download (351kB)
    [thumbnail of S_MBS_1907893_Chapter2.pdf] Text
    S_MBS_1907893_Chapter2.pdf
    Restricted to Staf Perpustakaan
    Download (1MB)
    [thumbnail of S_MBS_1907893_Chapter3.pdf] Text
    S_MBS_1907893_Chapter3.pdf
    Download (894kB)
    [thumbnail of S_MBS_1907893_Chapter4.pdf] Text
    S_MBS_1907893_Chapter4.pdf
    Restricted to Staf Perpustakaan
    Download (1MB)
    [thumbnail of S_MBS_1907893_Chapter5.pdf] Text
    S_MBS_1907893_Chapter5.pdf
    Download (259kB)
    [thumbnail of S_MBS_1907893_Appendix.pdf] Text
    S_MBS_1907893_Appendix.pdf
    Restricted to Staf Perpustakaan
    Download (4MB)
    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=KZOWi8sAAAAJ ID SINTA Dosen Pembimbing: Bambang Widjajanta: 5984870 Puspo Dewi Dirgantari: 5980376
    Uncontrolled Keywords: Brand Image; Social Media Marketing; Keputusan Pembelian Brand Image; Social Media Marketing; Purchase Decision
    Subjects: H Social Sciences > HE Transportation and Communications
    H Social Sciences > HF Commerce
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis
    Depositing User: Anti febriyanti suganda putri
    Date Deposited: 07 Jun 2024 08:02
    Last Modified: 07 Jun 2024 08:02
    URI: http://repository.upi.edu/id/eprint/118118

    Actions (login required)

    View Item View Item