Farhan Haq Taufikkurahman, - (2024) REDESAIN IDENTITAS VISUAL “BASO RAOS FROZEN DAPUR IBU NIT NIT” UNTUK MENARIK PELANGGAN SECARA LEBIH LUAS. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Dapur Ibu Nit-Nit merupakan merek dagang pada beberapa produk makanan olahan yang fokusnya pada bakso beku atau bakso frozen. Identitas visual pada Dapur Ibu Nit-Nit tidak diterapkan secara maksimal sehingga produknya tidak dikenal lebih luas. Oleh karena itu, redesain identitas visual perlu dilakukan sebagai langkah yang tepat untuk melakukan promosi dan membangun citra positif konsumen terhadap produk Dapur Ibu Nit-Nit yang sehat dan berkualitas. Penelitian ini menggunakan metode kualitatif deskriptif dengan desain penelitian practice led research. Penelitian yang dilakukan adalah redesain pada Dapur Ibu Nit-Nit untuk diaplikasikan dan implementasi pada produk makanan olahan untuk membangun desain yang positif dan baik di masyarakat. Hasil penelitian yang telah dilakukan dapat disimpulkan bahwa peneliti menginterpretasikan visi misi, karakter konsumen dan penempatan brand Dapur Ibu Nit-nit dalam bentuk elemen visual yang dijadikan dasar identitas visual meliputi logo, warna, tipografi, dan desain mockup pada media-media tertentu. ----------- Ibu Nit-Nit's Kitchen is a trademark for several processed food products which focus on frozen meatballs. The visual identity of Ibu Nit-Nit's Kitchen was not implemented optimally so the product was not widely known. Therefore, a visual identity redesign needs to be carried out as the right step to promote and build a positive consumer image of healthy and quality Ibu Nit-Nit Kitchen products. This research uses a descriptive qualitative method with a practice-led research design. The research carried out was a redesign of Ibu Nit-Nit's Kitchen to be applied and implemented in processed food products to build a positive and good design in society. The results of the research that has been carried out can be concluded that the researcher interpreted the vision and mission, consumer character and placement of the Ibu Nit-nit Kitchen brand in the form of visual elements which are used as the basis for visual identity including logos, colors, typography and mockup designs in certain media.
| Item Type: | Thesis (S1) |
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| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en SINTA ID : 6127196 SINTA ID : 6130817 |
| Uncontrolled Keywords: | Identitas Visual. Logo, Warna , Frozen Food Visual Identity, Logos, Color, Frozen Food |
| Subjects: | L Education > L Education (General) N Fine Arts > N Visual arts (General) For photography, see TR T Technology > T Technology (General) |
| Divisions: | UPI Kampus cibiru > S1 Pendidikan Multimedia |
| Depositing User: | Farhan Haq Taufikkurahman |
| Date Deposited: | 24 Apr 2024 02:54 |
| Last Modified: | 24 Apr 2024 02:54 |
| URI: | http://repository.upi.edu/id/eprint/116771 |
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