Ilham Nafhan Sayyidan, - (2024) INTENSI PEMAKAIAN LAUNDRY SYARIAH DI KOTA BANDUNG: Analisis Pengaruh Kesadaran Halal, Sikap Dan Norma Subjektif. S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_EKI_1908687_Title.pdf Download (2MB) |
|
Text
S_EKI_1908687_Chapter 1.pdf Download (328kB) |
|
Text
S_EKI_1908687_Chapter 2.pdf Restricted to Staf Perpustakaan Download (283kB) |
|
Text
S_EKI_1908687_Chapter 3.pdf Download (293kB) |
|
Text
S_EKI_1908687_Chapter 4.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
S_EKI_1908687_Chapter 5.pdf Download (116kB) |
|
Text
S_EKI_1908687_Appendix.pdf Restricted to Staf Perpustakaan Download (2MB) |
Abstract
Usaha jasa laundry berbasis Syariah hingga saat ini belum berkembang pesat sebagaimana jasa laundry non brand Syariah yang saat ini menjadi pilihan alternatif bagi beberapa kalangan masyarakat karena harganya relatif murah. Penelitian ini bertujuan untuk mengetahui tingkat kesadaran halal, tingkat sikap, dan tingkat norma subjektif dan pengaruhnya terhadap intensi pemakaian laundry syariah di kota Bandung. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan desain penelitian deskriptif kausalitas. Alat analisis yang digunakan adalah Partial Least Square – Structural Equation Modeling (PLS-SEM). Subjek yang diteliti adalah masyarakat muslim di Kota Bandung yang tidak pernah menggunakan layanan laundry syariah berjumlah 156 sampel responden. Hasil penelitian menunjukkan bahwa tingkat kesadaran halal, tingkat sikap, dan tingkat norma subjektif berada pada kategori tinggi. Selain itu, tingkat kesadaran halal dan tingkat norma subjektif berpengaruh positif dan signifikan terhadap intensi, sedangkan tingkat sikap tidak berpengaruh positif terhadap intensi. Implikasi yang didapatkan dari penelitian ini berdasarkan simpulan yang telah dipaparkan di atas. Apabila masyarakat muslim di Kota Bandung memiliki tingkat kesadaran halal, tingkat sikap, dan tingkat norma subjektif yang tinggi maka akan mendorong masyarakat tersebut mengambil keputusan untuk menggunakan produk atau layanan halal seperti laundry syariah. Until now, Sharia-based laundry service businesses have not developed as rapidly as non sharia branded laundry services, which are currently an alternative choice for some groups of people because the prices are relatively cheap. This research aims to determine the level of kesadaran halal, attitude level, and subjective norm level and their influence on the intention to use sharia laundry in the city of Bandung. The method used in this research is quantitative with a causality descriptive research design. The analysis tool used is Partial Least Square – Structural Equation Modeling (PLS-SEM). The subjects studied were Muslim communities in Bandung City who had never used sharia laundry services, totaling 156 sample respondents. The research results show that the level of kesadaran halal, attitude level and subjective norm level are in the high category. Apart from that, the level of kesadaran halal and the level of subjective norms have a positive and significant effect on intentions, while the level of attitude does not have a positive effect on intentions. The implications obtained from this research are based on the conclusions presented above. If the Muslim community in the city of Bandung has a high level of kesadaran halal, attitude level and level of subjective norms, this will encourage the community to make the decision to use halal products or services such as sharia laundry.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=id&view_op=list_works&gmla=AILGF5VWSXZ3fUCVdpMPuB_KzaaJfx4kLpPdo0G0iVS5vnSvcX71nZom_pyFZ4uFLfRjbcJ3ms5_a9Ahf5ggbLbPnawaZg9tFMMj&user=O27kbBsAAAAJ ID SINTA Dosen Pembimbing Aas Nurasyiah: 5994697 Aneu Cakhyaneu: 5994677 |
| Uncontrolled Keywords: | Kata Kunci: Intensi, Kesadaran halal, Sikap, Norma Subjektif Keywords: Intention, Kesadaran halal, Attitude, Subjective Norms |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam |
| Depositing User: | Ilham Nafhan Sayyidan |
| Date Deposited: | 18 Mar 2024 07:10 |
| Last Modified: | 18 Mar 2024 07:10 |
| URI: | http://repository.upi.edu/id/eprint/116118 |
Actions (login required)
 |
View Item |