Shafa Aulia Az-Zahra, - (2023) PENGARUH MOTIVASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE KAWASAN KONSERVASI DI KALA PANDEMI: Studi Kasus Taman Nasional Komodo - Indonesia. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Jumlah wisatawan yang datang ke Indonesia mengalami penurunan yang sangat tajam ketika Covid-19 masuk ke Indonesia pada tahun 2020. Namun ketika pandemi berlangsung, masih ada wisatawan yang melakukan perjalanan wisata. Penelitian ini bertujuan untuk : (1) mengetahui motivasi wisatawan saat melakukan perjalanan wisata ke Taman Nasional Komodo, (2) mengetahui keputusan berkunjung wisatawan di Taman Nasional Komodo, (3) mengetahui bagaimana pengaruh motivasi terhadap keputusan berkunjung di Taman Nasional Komodo. Penelitian ini menggunakan metode kuantitatif, dengan populasi dalam penelitian ini adalah wisatawan yang pernah berkunjung ke Taman Nasional Komodo Indonesia dan mengunggah kegiatannya di media sosial Instagram dan Twitter pada tahun 2020 sampai dengan 2022. Dengan sampel sebanyak 100 responden. Hasil pada penelitian ini menemukan: (1) Motivasi berada pada kategori tinggi, (2) Keputusan berkunjung berada pada kategori tinggi, (3) terdapat pengaruh motivasi terhadap keputusan berkunjung di Taman Nasional Komodo sebesar 61,6% termasuk dalam kategori sedang. Kata kunci: Motivasi, Keputusan Menginap, Taman Nasional Komodo, Kawasan Konservasi, Pandemi The number of tourists coming to Indonesia experienced a very sharp decline when Covid-19 entered Indonesia in 2020. However, when the pandemic lasted, there were still tourists who went on tourists trips. This study aims to: (1) determine the motivation of tourists when traveling to Komodo National Park, (2) find out the decision to visit tourists in Komodo National Park, (3) find out how motivation influences teh decision to visit Komodo National Park. This study uses quantitative methods, with the population in this study being tourists who have visited the Komodo National Park in Indonesia and uploaded their activities on social media Instagram and Twitter in 2020 to 2022. With a sample of 100 respondents. The results of this study found: (1) Motivation is in the high category, (2) The decision to visit is in the high category, (3) there is an influence of motivation on the decision to visit Komodo National Park by 61,6% including in the medium category. Key Words: Motivation, Decision to stay, Komodo National Park, Conservation Area, Pandemic.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=SHAFA+AULIA# ID Sinta Dosen Pembimbing: Fitri Rahmafitria: 6067571 Masharyono: 5984854 |
| Uncontrolled Keywords: | Taman Nasional Komodo, motivasi wisatawan, pandemi. |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Shafa Aulia Az-Zahra |
| Date Deposited: | 07 Mar 2024 03:40 |
| Last Modified: | 07 Mar 2024 03:40 |
| URI: | http://repository.upi.edu/id/eprint/116061 |
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