Fauzan Sukmapratama, - (2024) REDESAIN USER INTERFACE DAN USER EXPERIENCE WEBSITE E-LEARNING DIGITAL MARKETING UNTUK UMKM DENGAN METODE LEAN UX. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Indonesia dengan lebih dari 26 juta Usaha Mikro, Kecil dan Menengah (UMKM) memiliki potensi besar untuk meningkatkan pertumbuhan ekonomi. Namun, 58,94% UMKM masih mengalami kesulitan memasarkan produknya. Dalam menjawab tantangan tersebut PT Sasana Solusi Digital meluncurkan platform Sasana Digital Lab untuk membantu UMKM dalam mengakselerasi bisnisnya melalui ilmu digital marketing. Berdasarkan hasil observasi awal yang dilakukan bersama. stakeholder dan pengguna, diketahui bahwa desain User Interface (UI) dan User Experience (UX) website Sasana Digital Lab masih belum optimal. Selain itu, ditemukan banyak permasalahan usability yang teridentifikasi seperti, konsistensi elemen desain, estetika dan minimalis desain, serta layout dan konten visual yang digunakan. Tujuan dari penelitian ini adalah melakukan evaluasi dan optimalisasi UI dan UX melalui proses redesain. Metode Lean UX digunakan dalam penelitian dengan meliputi 4 tahapan yaitu: Declare Assumption, Create MVP, Run an Experiment, dan Feedback and Research. Fase awal penelitian terdiri dari proses observasi melalui Stakeholder Interview, Usability Heuristic Evaluation, Usability Testing, dan System Usability Scale (SUS). Peneliti merancang dan mengevaluasi prototipe Sasana Digital Lab 2.0 melalui metode Lean UX, sehingga didapatkan perbaikan terhadap nilai severity rating dan permasalahan usability yang teridentifikasi, serta peningkatan aspek usability yang meliputi nilai effectiveness sebesar 100% dengan peningkatan 4%, nilai efficiency sebesar 100% dengan peningkatan 21%, dan nilai satisfaction sebesar 85 (Best Imaginable) dengan peningkatan sebanyak 21,5 dibandingkan dengan fase awal. Berdasarkan hasil tersebut, dapat disimpulkan bahwa proses redesain website Sasana Digital Lab 2.0 dengan metode Lean UX mampu meningkatkan aspek usabilty berdasarkan proses evaluasi yang meliputi Heuristic Evaluation, Remote Usability Testing, dan SUS. ---------- Indonesia, with over 26 million micro, small, and medium enterprises (MSMEs), has the potential to significantly boost economic growth. However, 58.94% of MSMEs still struggle to market their products. In response to this challenge, PT Sasana Solusi Digital launched the Sasana Digital Lab platform to help MSMEs accelerate their businesses through digital marketing knowledge. Based on the results of initial observations conducted with stakeholders and users, it was found that the User Interface (UI) and User Experience (UX) design of the website was still suboptimal. In addition, many usability issues were identified, such as inconsistent design elements, aesthetic and minimalist design, and layout and visual content used. The purpose of this study was to evaluate and optimize UI and UX through a redesign process. The Lean UX method was used in the study, which includes four stages: Declare Assumptions, Create MVP, Run an Experiment, and Feedback and Research. The early phase of the study consisted of an observation process through Stakeholder Interviews, Usability Heuristic Evaluation, Usability Testing, and System Usability Scale (SUS). Author designed and evaluated the Sasana Digital Lab 2.0 prototype through the Lean UX method, resulting in improvements to the severity rating and identified usability issues, as well as increased usability aspects, including an effectiveness score of 100% with an increase of 4%, an efficiency score of 100% with an increase of 21%, and a satisfaction score of 85 (Best Imaginable) with an increase of 21.5% compared to the early phase. Based on these results, it can be concluded that the redesign process of the Sasana Digital Lab 2.0 website with the Lean UX method was able to improve usability aspects based on an evaluation process that included Heuristic Evaluation, Remote Usability Testing, and SUS.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Google Scholar Fauzan Sukmapratama: https://scholar.google.com/citations?hl=en&authuser=2&user=GkXJ_UcAAAAJ ID SINTA Dian Anggraini: 6681986 ID SINTA Hendriyana: 6658557 |
| Uncontrolled Keywords: | Digital Marketing, E-Learning, Lean UX, User Experience, User Interface, Usability Testing. |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | UPI Kampus cibiru > S1 Rekayasa Perangkaat Lunak |
| Depositing User: | Fauzan Sukmapratama |
| Date Deposited: | 20 Mar 2024 02:55 |
| Last Modified: | 20 Mar 2024 02:55 |
| URI: | http://repository.upi.edu/id/eprint/115216 |
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