PENGARUH PSYCHOLOGICAL EMPOWERMENT TERHADAP WORKFORCE AGILITY PADA TENAGA KERJA PEMASARAN DIGITAL DI WILAYAH JABODETABEK

Ailsa Qautzia Bachmid, - (2023) PENGARUH PSYCHOLOGICAL EMPOWERMENT TERHADAP WORKFORCE AGILITY PADA TENAGA KERJA PEMASARAN DIGITAL DI WILAYAH JABODETABEK. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh psychological empowerment terhadap workforce agility pada tenaga kerja pemasaran digital di wilayah Jabodetabek. Metode yang digunakan adalah metode kuantitatif dengan subjek penelitian sebanyak 108 responden yang dipilih menggunakan teknik snowball sampling. Kuesioner terdiri dari skala Psychological Empowerment Questionnaire (PEQ) yang disusun oleh Spreitzer (2007), kemudian diterjemahkan oleh Armelia (2012) dan skala Workforce Agility Questionnaire (WAQ) yang dikembangkan oleh Alavi et al., (2014) dan diterjemahkan oleh Suri (2021). Analisis data dilakukan dengan menggunakan teknik Regresi Linier Sederhana. Hasil penelitian menunjukkan bahwa terdapat pengaruh psychological empowerment terhadap workforce agility dengan koefisien korelasi sebesar 1,078, dengan demikian, workforce agility dipengaruhi oleh psychological empowerment dengan koefisien determinasi sebesar 57,1% yang artinya masih terdapat 42,9% prediktor lain. Abstract: This research aims to determine the influence of psychological empowerment on workforce agility in the digital marketing employee in the Jabodetabek region. The method used is quantitative research with 108 respondents selected using the snowball sampling technique. The questionnaire consists of the Psychological Empowerment Questionnaire (PEQ) scale, developed by Spreitzer (2007), translated by Armelia (2012), and the Workforce Agility Questionnaire (WAQ) scale, developed by Alavi et al. (2014), and translated by Suri (2021). Data analysis was performed using Simple Linear Regression technique. The research results indicate that there is an influence of psychological empowerment on workforce agility, with a correlation coefficient of 1.078. Thus, workforce agility is influenced by psychological empowerment with a determination coefficient of 57.1%, meaning that there are still 42.9% other predictors.

Item Type: Thesis (S1)
Additional Information: ID Sinta Dosen Pembimbing: 6746336 ITA JUWITANINGRUM 6124256 DIAH ZALEHA WYANDINI
Uncontrolled Keywords: Psychological empowerment, Workforce agilty, Pemasaran Digital
Subjects: B Philosophy. Psychology. Religion > BF Psychology
L Education > L Education (General)
Divisions: Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User: Ailsa Qautzia Bachmid
Date Deposited: 23 Jan 2024 06:24
Last Modified: 23 Jan 2024 06:24
URI: http://repository.upi.edu/id/eprint/111692

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