Syifa Nur Alifah, - (2023) PENGARUH KONTEN EDUKASI KESEHATAN PADA APLIKASI TIKTOK TERHADAP PERILAKU HIDUP BERSIH DAN SEHAT: Studi Korelasional pada Pengikut Akun Tiktok @ekidarehanf. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
This research was chosen because it saw a lot of health education content scattered on social media starting when Indonesia was hit by Covid-19. This health education content has entered the TikTok application. Tiktok is an audio-visual application that has a short duration, making it suitable for health education content so that the audience can understand the meaning of the message to be conveyed because the content information has been summarized and packaged in a unique way. Therefore the tiktok application was chosen as the object of research. Clean and healthy living behavior is a government program in solving health problems in Indonesia. Health education content will be related to clean and healthy living behavior so that PHBS is used as a research object. The purpose of this study was to determine the influence of the influence of health education content (X) and clean and healthy living behavior (Y). The following are derived variables from this study including message content (X1), message structure (X2), message format (X3), message source (X4). In this study using the theory of S-O-R (Stimulus Organism Response) which was discovered in 1953 by Houland, et. The theory explains that changes in an individual's behavior can occur depending on the quality of the stimulus or stimulus. This study uses a quantitative approach with the correlation method. Distributing questionnaires to 100 respondents who are followers of the @ekidarehanf tiktok account and aged from 17 to 25 years. From the results of the study that the influence of health education content on tiktok on clean and healthy living behavior has a percentage of 84%
Keywords: Clean and Healthy Behavior, Tiktok, Health Education Content and S-O-R Theory
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Link Google Schoolar https://scholar.google.com/citations?hl=id&user=ltarNY8AAAAJ ID Shinta Dosen Pembimbing: Eki Baihaki - 6730722 Welsi Damayanti-5992858 |
| Uncontrolled Keywords: | PHBS,Konten Edukasi,Tiktok |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi |
| Depositing User: | syifa nur alifah |
| Date Deposited: | 06 Nov 2023 06:59 |
| Last Modified: | 06 Nov 2023 06:59 |
| URI: | http://repository.upi.edu/id/eprint/109745 |
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