M Zein Nur Qodri Suherlan, - (2023) ANALISIS KONTEN TRAVEL INFLUENCER PADA MEDIA SOSIAL TIKTOK SEBAGAI MEDIA PROMOSI DESTINASI BANDUNG RAYA. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Travel influencer merupaka Key Opinion Leader yang dapat mempengaruhi opini audiens-nya mengenai suatu destinasi wisata. Visual, Audio, Tekstual menjadi menjadi senjata utama travel influencer dalam menyampaikan pesan promosi mengenai destinasi wisata kepada audiens. Tujuan dilakukannya studi ini adalah untuk mengetahui visual, audio, tekstual konten yang diunggah oleh tavel influencer mempromosikan destinasi wisata. Pada studi ini peneliti mengkaji 46 konten yang diunggah oleh 5 travel influencer pada media sosial Tiktok. Studi ini menemukan bahwa visual, audio, dan tekstual konten promosi travel influencer memiliki integritas dan saling melengkapi. Kata kunci: travel influencer, destinasi, promosi, visual, audio, tekstual, konten promosi Travel influencers are Key Opinion Leaders who can influence their audience's opinion about a tourist destination. Visual, Audio, Textual are travel influencers' main weapons in conveying promotional messages about tourist destinations to audiences. The purpose of this research is to find out the visual, audio, textual content uploaded by travel influencers promoting tourist destinations. In this study, researchers examined 46 content uploaded by 5 travel influencers on Tiktok social media. This study found that visual, audio, and textual travel promotion content have integrity and complement each other. Keywords: travel influencer, destination, promotion, visual, audio, textual, promotional content
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Link Google Scholar : https://scholar.google.com/citations?hl=en&user=5VN1_uAAAAAJ&view_op=list_works&gmla=AP6z3ObNwL9tWN8n3vtWUHOxbGj7xFR3oAKGtYxO7xX_ZVJecC79sZ84NcsCL8PPRQ0eMT8-WYfJ0j2TVcASazO_ ID SINTA Dosen Pembimbing; Taufik Abdullah: 6127535 |
| Uncontrolled Keywords: | Kata kunci: travel influencer, destinasi, promosi, visual, audio, tekstual, konten promosi Keywords: travel influencer, destination, promotion, visual, audio, textual, promotional content |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | M Zein Nur Qodri Suherlan |
| Date Deposited: | 13 Oct 2023 08:22 |
| Last Modified: | 13 Oct 2023 08:22 |
| URI: | http://repository.upi.edu/id/eprint/109694 |
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