Lulu Luthfia Zahra, - (2023) ANALISIS REPUTASI KORPORASI: Studi Analisis Framing Pemberitaan Bandara Kertajati Bijb pada Media Online. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Untuk mengetahui dan menganalisis reputasi perusahaan berdasarkan analisis framing yang menunjukkan bagaimana sintaksis, skrip, tematik, dan retoris distrukturkan, serta reaksi masyarakat terhadap pemberitaan di media online tentang Bandara Kertajati BIJB. Penelitian ini menggunakan metodologi kualitatif deskriptif dan triangulasi sumber untuk pengabsahan data. Untuk menganalisis data, peneliti menggunakan model Pan & Gerald. Hasil penelitian membuktikan menyimpulkan bahwa strategi yang dilakukan oleh PT Bandara Kertajati BIJB memperbaiki citra dan reputasi perusahaan yang terancam dimata publik yaitu dengan menggunakan strategi evasion of responsibility (accident). Struktur sintaksis berita di Kompas.com dan Radarcirebon.com menekankan informasi yang menunjukkan dukungan media terhadap PT Bandara Kertajati BIJB. Struktur skrip menekankan elemen how, what, when, where, why, dan who. Struktur tematik menekankan pesan atau fakta yang muncul dengan tokoh. Struktur retoris, yang menggunakan gambar dan ucapan langsung dari tokoh sebagai elemen penting dalam pembuatan berita yang dapat dipercaya. Diketahui bahwa tanggapan publik terhadap pemberitaan sebagian besar negatif, terutama dari situs YouTube Kompas TV. Kata kunci: Reputasi, Korporasi, Framing, Media Online Determine and analyze corporate reputation using framing analysis, how the syntactic, script, thematic, and rhetorical structure is, and how the public reacts to news about Kertajati BIJB Airport in online media. The descriptive qualitative research method was applied. The researcher employed source triangulation to validate the data in this study. The Pan and Gerald model method was utilized to analyze the data in this study. The research findings support the conclusion that the approach implemented by PT Airport Kertajati BIJB improves the image and reputation of enterprises that are under threat in the public eye, namely by employing an evasion of responsibility (accident) method. The grammatical structure, as well as the headlines on Kompas.com and Radarcirebon.com, stress facts demonstrating the media's support for PT Airport Kertajati BIJB. Structure of the script, with focus on the elements of how, what, and who. Thematic structure, emphasizing messages or facts presented by the characters. The rhetorical structure, which includes images and direct quotes from the characters, is essential for creating trustworthy news. It is well known that the public's reaction to news is unfavorable, with negative replies dominating the Kompas TV YouTube page. Keywords: Reputation, Corporation, Framing, Media Online
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing: Johar Permana: 5991886 Tito Edy Priandono: 6146591 |
| Uncontrolled Keywords: | Reputasi, Korporasi, Framing, Media, Online Reputation, Corporation, Framing, Media Online SINTA ID : 5991886 SINTA ID : 6146591 |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi |
| Depositing User: | Lulu Luthfia Zahra |
| Date Deposited: | 12 Oct 2023 06:54 |
| Last Modified: | 12 Oct 2023 06:54 |
| URI: | http://repository.upi.edu/id/eprint/108504 |
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