PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA

Luqi Luqmanul H, - (2009) PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

This study aims to find out the Product Quality Impact On Customer Loyalty At Sprite products Technical Implementation Unit Online Sports ITB / Bandung Sabuga. Research methods used in this research is analytical descriptive method and techniques used are incidental sampling technique. Samples in this study were 100 guests UPT Sports ITB/Sabuga. Data analysis techniques in this study using multiple linearregression. The results showed that the simultaneous influence on product quality is consumer loyalty while the remaining 94.4% and 5.6% influenced by other factors. There partially positive influence on the dimensions of performance (13.3%), conformance (15.1%), durability (36.3%), the serviceability (27.1%), aesthetic (11%), and perceived quality (11.3%). It necessary to increase product quality Sprite, so marketers are more sensitive to customers' wants and needs, so customers always consume Sprite, and can enhance customer loyalty to the company.

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Official URL: http://perpustakaan.upi.edu
Item Type: Thesis (S1)
Additional Information: ID SINTA DOSEN PEMBIMBING: Dadang Dahlan: 5993404 Ani Pinayani: 5993275
Uncontrolled Keywords: Product Quality and Customer Loyalty
Subjects: L Education > L Education (General)
Depositing User: Erni Alipiyani
Date Deposited: 16 Sep 2023 17:27
Last Modified: 16 Sep 2023 17:27
URI: http://repository.upi.edu/id/eprint/104984

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