THE INTERPERSONAL STRATEGIES OF HOTEL AND APARTMENT ADVERTISEMENTS IN NOW! JAKARTA LIFE IN THE CAPITAL MAGAZINE

Goldy Pratiwi Sinaga, - (2012) THE INTERPERSONAL STRATEGIES OF HOTEL AND APARTMENT ADVERTISEMENTS IN NOW! JAKARTA LIFE IN THE CAPITAL MAGAZINE. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

The present research is entitled The Analysis of Interpersonal Strategies of Hotel and Apartment Advertisements in NOW! JAKARTA Life in the Capital Magazine. The data of the present research are the advertisement texts from NOW! JAKARTA Life in the capital magazine. This research uses a descriptive qualitative method, in which the data analyzed are only complex clauses. The present research has three objectives. The first is to find out the mood types used in hotel and apartment advertisements of NOW! JAKARTA Life in the Capital magazine. The second is to find out the elements of interpersonal meanings that the copywriters use in the advertisements to influence the customers. The last is to examine how those elements of interpersonal meanings used by the copywriters influence the customers of the hotel and apartment advertisements. Systemic and functional grammar as proposed Halliday (1994) is used as the framework theory. This present research analyzes seven hotel and apartment advertisements. Those advertisements are: CROWNE PLAZA, FOUR SEASON HOTEL, and HOTEL KRISTAL from December 2009; GRAND Tropic Suites’ Hotel, Oakwood PREMIER COZMO, MENTENG REGENCY, KEMANG CLUB VILLAS from January 2010. Firstly, this present research classifies clauses of all seven advertisements in NOW! JAKARTA Life in the capital magazines. Generally, clauses divided into two: complex clauses and simplex clauses and here this present research will analyze only complex clauses. Then, every complex clause in the sentences is classified based on appropriate elements of Mood and Residue using table of analysis. Those elements will help this present research to capture the mood type of each complex clause. The research found that the mood types used in the research are indicative mood and imperative mood. The indicative mood used in the research is declarative mood, whereas the other elements of interpersonal meanings that the copywriters use in the advertisements to influence the customers are modal, and pronoun.

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Official URL: http://repository.upi.edu/
Item Type: Thesis (S1)
Additional Information: ID Sinta Dosen Pembimbing: Budi Hermawan: 6728996
Uncontrolled Keywords: Interpersonal Strategies, Jakarta, Advertisements
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Inggris > Program Studi Pendidikan Bahasa Inggris
Depositing User: Nanda Khaerunnisa Syafitri
Date Deposited: 24 Jul 2023 08:19
Last Modified: 24 Jul 2023 08:19
URI: http://repository.upi.edu/id/eprint/93615

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