PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI KASEPUHAN CIPTAGELAR KABUPATEN SUKABUMI

Arya Syah Jenar, - (2023) PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI KASEPUHAN CIPTAGELAR KABUPATEN SUKABUMI. S1 thesis, Universitas Pendidikan Indonesia.

	Text S_MRL_1701211_Title.pdf Download (513kB)
	Text S_MRL_1701211_Chapter1.pdf Download (268kB)
	Text S_MRL_1701211_Chapter2.pdf Restricted to Staf Perpustakaan Download (362kB)
	Text S_MRL_1701211_Chapter3.pdf Download (415kB)
	Text S_MRL_1701211_Chapter4.pdf Restricted to Staf Perpustakaan Download (1MB)
	Text S_MRL_1701211_Chapter5.pdf Download (159kB)
	Text S_MRL_1701211_Appendix.pdf Restricted to Staf Perpustakaan Download (937kB)

Abstract

Penelitian ini bertujuan untuk mengetahui gambaran dari Customer Experience dan Revisit Intention wisatawan saat berkunjung ke Kasepuhan Ciptagelar. Dalam penelitian ini variabel independen (X) yang digunakan yaitu Customer Experience dengan sub variabel sensory experience, emotional experience dan social experience. Variabel dependen (Y) yang digunakan adalah Revisit Intention dengan sub variabel the willingness to revisit dan recommend it to other. Jenis penelitian yang digunakan adalah kuantitatif dengan metode yang digunakan adalah pendekatan deskriptif, menggunakan teknik sampling convenience sampling dengan jumlah sampel sebanyak 106 responden. Teknik yang digunakan adalah regresi linear sederhana. Hasil penelitian ini menunjukkan bahwa customer experience secara garis kontinum berada pada kategori sangat tinggi dengan dimensi social experience memperoleh skor tertinggi dibandingkan sensory dan emotional experience. Untuk variabel revisit intention terletak pada garis kontinum dengan kategori sangat tinggi, dengan dimensi the willingness to revisit mendapatkan skor tertinggi lalu disusul oleh dimensi recommend it to others. Secara simultan variabel customer experience berpengaruh positif namun berada pada tingkatan sangat rendah terhadap variabel revisit intention. Besarnya kontribusi variabel customer experience terhadap variabel revisit intention sebesar 14.6% dan. 85.4% dijelaskan dengan variabel lain diluar dari penelitian ini. This study aims to find out the description of tourists' Customer Experience and Revisit Intention when visiting Kasepuhan Ciptagelar. In this study, the independent variable (X) used was Customer Experience with sensory experience, emotional experience and social experience sub-variables. The dependent variable (Y) used is Revisit Intention with the sub-variables the willingness to revisit and recommend it to other. The type of research used is quantitative with the method used is a descriptive approach, using a convenience sampling sampling technique with a total sample of 106 respondents. The technique used is simple linear regression. The results of this study indicate that customer experience in a continuum line is in the very high category with the social experience dimension obtaining the highest score compared to sensory and emotional experience. The variable of revisit intention lies on a continuum line with a very high category, with the willingness to revisit dimension getting the highest score, followed by the recommend it to others dimension. Simultaneously, the customer experience variable has a positive effect but is very low on the revisit intention variable. The magnitude of the contribution of the customer experience variable to the revisit intention variable is 14.6% and. 85.4% is explained by other variables outside of this study.

Item Type:	Thesis (S1)
Additional Information:	6721572 ERRY SUKRIAH 5989830 REIZA MIFTAH WIRAKUSUMA
Uncontrolled Keywords:	customer experience, revisit intention, kasepuhan ciptagelar
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User:	Arya Syah Jenar
Date Deposited:	24 May 2023 02:50
Last Modified:	24 May 2023 02:50
URI:	http://repository.upi.edu/id/eprint/90394

Actions (login required)

View Item