PENGARUH ATTRIBUTE BRANDS TERHADAP KEPUTUSANPEMBELIANSEPATUBATA :Survei pada Pembeli Sepatu Bata Distrik 571 Bandung

    Susilawati, - (2009) PENGARUH ATTRIBUTE BRANDS TERHADAP KEPUTUSANPEMBELIANSEPATUBATA :Survei pada Pembeli Sepatu Bata Distrik 571 Bandung. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Free market will held soon even for ASEAN, Pacific Asia or around the wor1d.
    One of Indonesia's competitive commodities is shoes industry. There are some
    serious challenges faced by industry includes hard competition between seller in
    getting a lot of consumers. Now Bala as familiar shoes industry in Indonesia is
    decreasing. It can be appeared from its market share such as district 571 in
    Bandung. It is because of too many new marks with new interesting products and
    too many import products like from China with cheaper price. All policies are
    used to solve this problem. And one of them is attribute brands which believed
    will increase amount of consumers. This research is done for analyzing the
    influence of attribute brands towards Bala shoes selling. Attribute brands with
    free variable (X} has five dimensions like price, quality, unique, limitation and
    service. While its relational variable (Y) consists of four dimensions, they are
    product choice, product ways' choice, time and number of selling. Population
    achieved by the researchers is 17.888 persons with 120 of them are taken. The
    object is Bata shoes seller district 571 in Bandung. This research is conducted for
    about less than one year using cross sectional. From the result through
    hypothesis known that attribute brands has ·positive influence towards selling
    decision.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Uncontrolled Keywords: Attribute Brands
    Subjects: L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
    Depositing User: Annisa Nur Asy Syuura
    Date Deposited: 21 Dec 2022 07:03
    Last Modified: 21 Dec 2022 07:03
    URI: http://repository.upi.edu/id/eprint/85527

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