STUDI KELAYAKAN BISNIS PADA ROADWAY 88 COFFEE

Allya Najhan Rahmalia, - (2021) STUDI KELAYAKAN BISNIS PADA ROADWAY 88 COFFEE. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini bertujuan untuk mengetahui kelayakan bisnis pada Roadway 88 Coffee yang ditinjau dari seluruh aspek kelayakan bisnis yaitu aspek hukum, aspek pasar dan pemasaran, aspek keuangan. Aspek teknis, aspek manajemen, aspek sosial ekonomi, dan aspek lingkungan. Metode analisis yang digunakan mix method dengan jenis deskriptif. Tekinik pengambilan data menggunkan wawancara, observasi, dokumentasi dan kuesioner. Populasi penelitian ini adalah pemilik Rodway 88 Coffee dan konsumen, serta sampel yang diambil sejumlah 70 orang konsumen Roadway 88 Coffee. Hasil penelitian menunjukkan Roadway 88 Coffee pada aspek pasar dan pemasaran, aspek teknis, aspek manajemen, aspek sosial ekonomi, dan aspek lingkungan dapat dikatakan sudah layak, sedangkan pada aspek hukum dan aspek keuangan masih belum layak dijalankan. Pada aspek keuangan didapatkan hasil payback period 6,5, net present value – Rp. 64.630.932, dan profitability index 0,15. This study aims to determine the business feasibility of Roadway 88 Coffee in terms of all aspects of business feasibility, namely legal aspects, market and marketing aspects, financial aspects. Technical aspects, management aspects, socio-economic aspects, and environmental aspects. The analytical method used is a mixed method with descriptive type. Data collection techniques using interviews, observation, documentation and questionnaires. The population of this research is the owners of Rodway 88 Coffee and consumers, and the samples taken are 70 consumers of Roadway 88 Coffee. The results showed that Roadway 88 Coffee in the market and marketing aspects, technical aspects, management aspects, socio-economic aspects, and environmental aspects can be said to be feasible, while the legal and financial aspects are still not feasible. In the financial aspect, the payback period is 6.5, net present value – Rp. 64,630,932, and profitability index 0.15.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	Business feasibility study, Roadway 88 Coffee
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User:	Allya Najhan Rahmalia
Date Deposited:	29 Oct 2021 06:09
Last Modified:	29 Oct 2021 06:09
URI:	http://repository.upi.edu/id/eprint/69027

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