IMPLEMENTASI SHARIA COMPLIANCE PADA HOTEL SYARIAH BERDASARKAN PERSPEKTIF KONSUMEN

Syam Bahrul Hayat, - (2018) IMPLEMENTASI SHARIA COMPLIANCE PADA HOTEL SYARIAH BERDASARKAN PERSPEKTIF KONSUMEN. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Latar belakang penelitian ini didasarkan pada fenomena belum optimalnya penerapan sharia compliance pada hotel syariah. Selain itu, masih banyaknya masyarakat yang belum memahami dan mengerti perbedaan dari hotel syariah dengan hotel konvensional. Penelitian ini bertujuan untuk mengukur penilaian atau tingkat Impelementasi Sharia Compliance pada hotel syariah yang ada di wilayah kota Bandung yaitu hotel syariah Daarul Jannah Cottage, Rumah Tawa dan Orange Home’s Syariah berdasarkan dari persfektif konsumen hotel syariah. Adapun data penelitian ini diperoleh dari responden konsumen hotel yang berjumlah 100 orang. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan teknik analisis data menggunakan statistika deskriptif. Karakteristik dari konsumen hotel syariah rata – rata mempunyai status pernikahan sudah menikah dengan umur 31 sampai 30 tahun. Hasil penelitian memperlihatkan penilaian atau tingkat implementasi Sharia Compliance pada tiga hotel syariah masuk dalam kategori baik, untuk dimensi yang mendapatkat penilaian terendah yaitu dimensi pelayanan. Sementara untuk dimensi lainya seperti dimensi produk dan pengelolaan sudah cukup baik. Namun demikian dalam penelitian ini berimplikasi perlu adanya peningkatan sharia compliance pada hotel syariah, terutama dalam beberapa aspek pelayanan, manajemen hotel, regulasi dan fatwa DSN MUI tentang pengelolaan hotel syariah. ;--- The background of this research is based on the phenomenon of not yet optimal application of sharia compliance in sharia hotels. In addition, there are still many people who do not understand and understand the difference from sharia hotels to conventional hotels. This study aims to measure the assessment or level of implementation of Sharia Compliance in sharia hotels in the city of Bandung, namely Sharia Daarul Jannah Cottage, Rumah Tawa and Orange Home's Sharia hotels based on sharia hotel consumer perspectives. The data of this study were obtained from hotel consumer respondents totaling 100 people. The research method used is descriptive quantitative with data analysis techniques using descriptive statistics. The characteristics of sharia hotel consumers have an average marital status married to 31 to 30 years old. The results of the study show that the assessment or level of implementation of Sharia Compliance in three sharia hotels is in the good category, for the dimensions that get the lowest rating, namely the service dimension. While for other dimensions such as product and management dimensions are quite good. However, in this study the implications of the need for increased shari'ah compliance in sharia hotels, especially in some aspects of service, hotel management, MUI DSN regulation and fatwa on managing sharia hotels.

Item Type:	Thesis (S1)
Additional Information:	No. Panggil : S PEB SYAM I-2018 Nama Pembimbing : 1.Dr.Rozmita Dewi y rozali 2.Dr.Juliana NIM : 1400483
Uncontrolled Keywords:	Sharia Hotel Consumers, Sharia Hotels, Sharia Compliance, Islamic Business;---Konsumen Hotel Syariah , Hotel Syariah, Sharia Compliance, Bisnis Islam.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam
Depositing User:	Ryan Taufiq Qurrohman
Date Deposited:	14 Jan 2020 07:55
Last Modified:	14 Jan 2020 07:55
URI:	http://repository.upi.edu/id/eprint/44778

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