Sandra Tiara Maharani, - (2019) PENGARUH SERVICE QUALITY TERHADAP REPURCHASE INTENTION : Studi kasus terhadap Perusahaan Travel Citi Trans Cabang Dipatiukur. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini dilakukan untuk meneliti pengaruh Service Quality (Kualitas Pelayanan) terhadap Repurchase Intention (Minat Beli Ulang) yang dilatar belakangi karena perkembangan transportasi semakin banyak sekali perusahaan travel pool to pool di kota bandung dengan berbagai macam kualitas pelayanan jasa yang diunggulkan agar menarik konsumen untuk membeli ulang.Terdapat 2 variabel yang akan diteliti, yaitu variabel (X) yaitu Service Quality (Kualitas Pelayanan) dan Variabel Terikat (Y) Repurchase Intention (Minat Beli Ulang). Penelitian ini memiliki 100 responden sebagai sampel penelitian. Penelitian ini menggunakan cross sectional method yaitu penelitian dalam kurun dari satu tahun/ tidak dalam jangka panjang. Teknik penentuan sampel menggunakan metode probability sampling. Metode analisis data yang digunakan adalah metode deskriptif verifikatif. Untuk responden yaitu seluruh penumpang yang pernah menggunakan Travel Citi cabang Dipatiukur. Pengumpulan data primer menggunakan penyebaran kuesioner, dan pengumpulan data sekunder menggunakan wawancara. Data diolah menggunakan Program SPSS 16.0, 2019. Hasil penelitian ini menunjukkan bahwa gambaran Service Quality terhadap Repurchase Intention. Berada pada kategori tinggi, Hasil penelitian ini menunjukkan adanya pengaruh yang positif dan signifikan dari Service Quality terhadap Repurchase Intention. ------ This research was conducted to increase the influence of Service Quality on Repurchase Intention which are motivated by the development of more and more modern transportation and now many companies travel to pools in Bandung city with various service quality that are seeded so attract consumers to repurchase intention. There are 2 variables to be examined, namely the variable (X) Service Quality and Variables (Y) Repurchase Intention. This study used 100 respondents as the study sample. This study uses a cross sectional method, namely research in a period of one year / no in the long term. The sampling technique uses probability sampling methods. The data analysis method used is descriptive verificatif method. Respondents are all passengers who have used the Dipatiukur branch of Citi Travel. Primary data collection uses questionnaires, and secondary data collection uses interviews. Data were processed using SPSS 16.0, 2019. The results showed the fact that the Quality of Service to Repurchase Intention. Based on the high category, the results of this study indicate a positive and significant effect of Service Quality on Repurchase Intention.
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| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Service Quality, Repurchase Intention |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan) |
| Depositing User: | Sandra Tiara Maharani |
| Date Deposited: | 17 Jul 2020 05:38 |
| Last Modified: | 17 Jul 2020 05:38 |
| URI: | http://repository.upi.edu/id/eprint/43693 |
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PENGARUH SERVICE QUALITY TERHADAP REPURCHASE INTENTION
(Studi kasus terhadap Perusahaan Travel Citi Trans Cabang Dipatiukur ). (deposited UNSPECIFIED)
- PENGARUH SERVICE QUALITY TERHADAP REPURCHASE INTENTION : Studi kasus terhadap Perusahaan Travel Citi Trans Cabang Dipatiukur. (deposited 17 Jul 2020 05:38) [Currently Displayed]
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