PENGARUH E-SERVICE QUALITY TERHADAP BEHAVIORAL INTENTION (Survei Pada Member Online Hijup.com)

Siti Noviyanti Rahman, - (2019) PENGARUH E-SERVICE QUALITY TERHADAP BEHAVIORAL INTENTION (Survei Pada Member Online Hijup.com). S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

Penelitian ini diadakan untuk mengetahui gambaran pengaruh e-service quality dan behavioral intention survei pada member online Hijup.com. Jenis penelitian yang digunakan adalah deskriptif verifikatif maka metode yang digunakan adalah explanatory survey. Objek penelitian yang menjadi variabel terikat adalah behavioral intention (Y) serta e-service quality (X) sebagai variabel bebas. Populasi dalam penelitian ini adalah member online Hijup.com. Pengambilan sampel dalam penelitian ini menggunakan metode simple random sampling dengan menggunakan teknik analisis Jalur (path analysis) terhadap 135 member online Hijup.com dengan alat bantu software komputer SPSS 24.0 for Windows. Berdasarkan hasil penelitian secara keseluruhan nilai perhitungan yang diperoleh melalui analisis jalur lebih besar dibandingkan dengan yang terdapat pada tabel. Artinya secara keseluruhan terdapat pengaruh yang signifikan dari e-service quality terhadap behavioral intention. Dalam upaya meningkatkan behavioral intention, pihak perusahaan harus senantiasa meningkatkan pelayanan Efficiency, Fulfillment, System Availability, dan Privacy yang baik. E-service quality dan behavioral intention sebagai variabel yang berpengaruh dominan harus tetap dapat dikendalikan secara langsung oleh perusahaan. This research was conducted to describe the influence of e-service quality and behavioral intention survey on online members Hijup.com. The type of research used is descriptive and verification. The method used is explanatory survey with quota sampling technique and a total sample of 135 respondents. The object of research that the dependent variable is behavioral intention (Y) and e-service quality (X) as independent variables.Based on the results of the research the value of the calculation obtained through path analysis is greater than that found in the table. This is means that there is a significant effect of e-service quality on behavioral intention. For the effort to improve behavioral intention, the company must always improve their Efficiency, Fulfillment, System Availability, and Privacy services. E-service quality and behavioral intention as the dominant influential variable must still be directly controlled by the company.

Item Type: Thesis (S1)
Uncontrolled Keywords: E-Service Quality, Behavioral Intention, E-Commerce.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
Depositing User: Siti Noviyanti Rahman
Date Deposited: 09 Jul 2020 00:18
Last Modified: 09 Jul 2020 00:18
URI: http://repository.upi.edu/id/eprint/43374

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