Alya Shafira, - (2018) PENGARUH MEMORABLE TOURISM EXPERIENCE (MTE) TERHADAP MINAT BERKUNJUNG KEMBALI (REVISIT INTENTION) DI SAUNG ANGKLUNG UDJO. S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_MRL_1404253_Title.pdf Download (372kB) |
|
Text
S_MRL_1404253_Chapter1.pdf Download (340kB) |
|
Text
S_MRL_1404253_Chapter2.pdf Restricted to Staf Perpustakaan Download (757kB) |
|
Text
S_MRL_1404253_Chapter3.pdf Download (623kB) |
|
Text
S_MRL_1404253_Chapter4.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
S_MRL_1404253_Chapter5.pdf Download (116kB) |
|
Text
S_MRL_1404253_Appendix.pdf Restricted to Staf Perpustakaan Download (755kB) |
Abstract
Penelitian ini bertujuan untuk mengukur variabel Memorble Tourism Experience (MTE) yang terdiri dari 8 dimensi yaitu perceived meaningfulness, perceived opportunities for encounter authentic local experience, perceived significance, perceived novelty, perceived opportunities for social interaction, perceived local hospitality, serendipity & surprises, dan perceived profesionalism of local guides dan melihat pengaruhnya terhadap minat berkunjung kembali dari pengunjung individu di Saung Angklung Udjo. Jenis penelitian ini adalah deskriptif dengan pendekatan kuantitatif dan verifikatif. Metode penelitian menggunakan kuisioner pada 100 orang pengunjung yang telah berkunjung ke Saung Angklung Udjo minimal 1 kali. Teknik analisis yang digunakan adalah teknik analisis linier berganda agar dapat diketahui seberapa tinggi pengaruh setiap dimensi terhadap minat berkunjung kembali di Saung Angklung Udjo. Dimensi yang berpengaruh terdiri dari 4 dimensi dari 8 dimensi, yaitu perceived meaningfulness, perceived significance, perceived opportunities for social interaction dan serendipity & surprises. Hasil penelitian menunjukan bahwa dari ke-empat dimensi yang berpengaruh terdapat 2 dimensi yang mendapatkan nilai rendah dari responden, yaitu perceived opportunities for social interaction dan serendipity & surprises sehingga pihak Saung Angklung Udjo harus menjadikan 2 dimensi tersebut sebagai prioritas perusahaan agar dapat meningkatkan minat berkunjung kembali (revisit intention) di Saung Angklung Udjo. This study aimed to measure the variables of Memorable Tourism Experience (MTE) that consisting of 8 dimensions namely perceived meaningfulness, perceived opportunities for encounter authentic local experience, perceived significance, perceived novelty, perceived opportunities for social interaction, perceived local hospitality, serendipity & surprises, and perceived profesionalism of local guides then see their effect or influence on revisit intention in Saung Angklung Udjo. The type of this research is descriptive with a quantitative approach and verification. This research method used a questionnaire for 100 visitors who had visited Saung Angklung Udjo at least 1 time. The analysis technique used multiple linear regression technique in order to find out how high the effect or influence of each dimensions toward revisit intention in Saung Angklung Udjo. The influeantial dimension consist of 4 dimensions out of 8 dimensions, namely perceived meaningfulness, perceived significance, perceived opportunities for social interaction and serendipity & surprises. The results show that out of 4 influential dimesions, there are 2 dimensions that get a low value from respondents, namely perceived opportunities for social interaction and serendipity & surprises, so that Saung Angklung Udjo should be concerned about these 2 dimensions and make them as priorities of the company in order to increase revisit intention in Saung Angklung Udjo.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil : S MRL ALY p-2018 ; Pembimbing : I. Diyah Setiyorini, II. Rosita ; NIM : 1404253 |
| Uncontrolled Keywords: | Memorable tourism experience, minatberkunjung kembali, Saung Angklung Udjo |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure N Fine Arts > NX Arts in general |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Alya Shafira |
| Date Deposited: | 11 Jul 2019 02:52 |
| Last Modified: | 11 Jul 2019 02:53 |
| URI: | http://repository.upi.edu/id/eprint/35907 |
Actions (login required)
 |
View Item |