Dania Husna Fadilah, - and Woro Priatini, - and Purna Hindayani, - (2025) PENGARUH CITA RASA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KAFE DJAYA MANDIRI SEJAHTERA KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Perkembangan industri kuliner di Kota Bandung mengalami peningkatan signifikan seiring dengan perubahan gaya hidup masyarakat yang semakin mengutamakan pengalaman makan yang berkualitas. Penelitian ini bertujuan untuk mengetahui pengaruh cita rasa dan kualitas pelayanan terhadap kepuasan konsumen pada Kafe Djaya Mandiri Sejahtera Kota Bandung. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi linier berganda. Sampel diambil menggunakan teknik simple random sampling dengan jumlah 115 responden yang telah berkunjung dan makan di Kafe Djaya Mandiri Sejahtera serta berusia minimal 17 tahun. Hasil penelitian menunjukkan bahwa secara parsial, cita rasa berpengaruh positif dan signifikan terhadap kepuasan konsumen, dan kualitas pelayanan juga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Secara simultan, kedua variabel tersebut memiliki pengaruh yang signifikan terhadap kepuasan konsumen dengan kontribusi sebesar 55,2%, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan bahwa peningkatan cita rasa dan kualitas pelayanan merupakan faktor penting dalam upaya meningkatkan kepuasan konsumen di industri kuliner. The development of the culinary industry in the city of Bandung has increased significantly along with changes in people's lifestyles which increasingly prioritize quality eating experiences. This study aims to determine the effect of taste and service quality on customer satisfaction at Djaya Mandiri Sejahtera Café in Bandung City. The method used is a quantitative approach with multiple linear regression analysis techniques. The sample was taken using simple random sampling technique with a total of 115 respondents who had visited and eaten at Djaya Mandiri Sejahtera Café and were at least 17 years old. The results showed that partially, taste has a positive and significant effect on customer satisfaction, and service quality also has a positive and significant effect on customer satisfaction. Simultaneously, both variables have a significant influence on customer satisfaction with a contribution of 55,2%, while the rest is influenced by other factors outside the study. These findings confirm that improving taste and service quality are important factors in efforts to increase customer satisfaction in the culinary industry.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Dania+Husna+Fadilah# ID SINTA Dosen Pembimbing: Woro Priatini: 6148424 Purna Hindayani: 6745708 |
| Uncontrolled Keywords: | Cita Rasa, Kepuasan Konsumen, Kualitas Pelayanan Customer Satisfaction, Service Quality, Taste |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering |
| Depositing User: | Dania Husna Fadilah |
| Date Deposited: | 07 Oct 2025 09:12 |
| Last Modified: | 07 Oct 2025 09:12 |
| URI: | http://repository.upi.edu/id/eprint/142038 |
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