PENGARUH USER GENERATED CONTENT (UGC) PADA PLATFORM TIKTOK MELALUI CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE SANGHYANG KENIT BANDUNG BARAT

    Anjali Nurizki Putri, - and Erry Sukriah, - (2025) PENGARUH USER GENERATED CONTENT (UGC) PADA PLATFORM TIKTOK MELALUI CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE SANGHYANG KENIT BANDUNG BARAT. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk menganalisis pengaruh user generated content pada platform TikTok melalui citra destinasi terhadap minat berkunjung. Populasi dalam penelitian ini adalah seluruh pengguna aktif TikTok yang pernah berinteraksi dengan konten wisata Sanghyang Kenit, dengan jumlah sampel sebanyak 100 responden menggunakan teknik non-probability sampling dengan convenience sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis jalur (path analysis). Pengumpulan data dilakukan melalui metode survei dengan penyebaran kuesioner. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan user generated content terhadap citra destinasi, terdapat pengaruh positif dan signifikan user generated content terhadap minat berkunjung, terdapat pengaruh positif dan signifikan citra destinasi terhadap minat berkunjung dan user generated content berpengaruh positif dan signifikan terhadap minat berkunjung melalui citra destinasi sebagai mediator parsial. Oleh karena itu, dapat disimpulkan bahwa user generated content pada platform TikTok dan citra destinasi berperan penting dalam membentuk minat kunjung wisatawan ke destinasi wisata, pengelola destinasi wisata disarankan untuk mengoptimalkan user generated content di TikTok guna memperkuat citra destinasi dan meningkatkan minat berkunjung. This study aims to analyze the influence of user generated content on the TikTok platform through destination image on visit intention. The population of this research consists of all active TikTok users who have interacted with tourism-related content of Sanghyang Kenit, with a sample size of 100 respondents selected using a non-probability convenience sampling technique. This study employs a quantitative approach with path analysis as the analytical technique. Data were collected through a survey method by distributing questionnaires. The findings indicate that user generated content has a positive and significant effect on destination image, user-generated content has a positive and significant effect on visit intention, destination image has a positive and significant effect on visit intention, and user generated content positively and significantly influences visit intention through destination image as a partial mediator. Therefore, it can be concluded that user generated content on the TikTok platform and destination image play an important role in shaping tourists’ visit intention. Destination managers are advised to optimize user generated content on TikTok in order to strengthen the destination image and increase visit intention.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=ANJALI+NURIZKI+PUTRI# ID SINTA Dosen Pembimbing: Erry Sukriah: 0315127904
    Uncontrolled Keywords: User Generated Content (UGC), Citra Destinasi, Minat Berkunjung, Sanghyang Kenit User Generated Content (UGC), Destination Image, Visit Intention, Sanghyang Kenit
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Anjali Nurizki Putri
    Date Deposited: 23 Sep 2025 10:12
    Last Modified: 23 Sep 2025 10:12
    URI: http://repository.upi.edu/id/eprint/140403

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