PENGARUH ATRIBUT PRODUK WISATA KULINER TERHADAP MINAT KUNJUNGAN ULANG PENGUNJUNG KE KAWASAN STREET FOOD KOTA BANDUNG

    Deval Margen Sagita, - and Rosita, - and Armandha Redo Pratama, - (2025) PENGARUH ATRIBUT PRODUK WISATA KULINER TERHADAP MINAT KUNJUNGAN ULANG PENGUNJUNG KE KAWASAN STREET FOOD KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk menguji pengaruh atribut produk wisata kuliner terhadap minat kunjungan ulang pengunjung di kawasan street food Kota Bandung, dengan fokus pada tiga lokasi utama yaitu Sudirman Street Day & Night Market, Cibadak Culinary Night, dan Lengkong Night Street Food. Atribut produk yang dikaji mencakup tiga dimensi, yaitu daya tarik, aksesibilitas, dan fasilitas. Pendekatan yang digunakan adalah kuantitatif dengan teknik purposive sampling yang melibatkan 200 responden yang pernah mengunjungi salah satu dari ketiga kawasan tersebut. Analisis data dilakukan menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa minat kunjungan ulang pengunjung berada pada kategori tinggi, terutama pada indikator kesediaan merekomendasikan kawasan dan mengajak orang lain berkunjung. Namun, dimensi fasilitas memperoleh skor terendah dibandingkan daya tarik dan aksesibilitas, yang mengindikasikan adanya kekurangan dalam aspek tempat duduk, toilet, mushola, dan area parkir. Secara statistik, atribut produk wisata kuliner berpengaruh signifikan baik secara parsial maupun simultan terhadap minat kunjungan ulang pengunjung dengan kontribusi sebesar 35,6%. Penelitian ini memiliki keterbatasan karena tidak membedakan karakteristik pengunjung antar lokasi, sehingga hasil bersifat umum. Untuk penelitian selanjutnya, disarankan melakukan uji perbedaan antar kawasan guna memperoleh pemahaman yang lebih mendalam mengenai pengaruh atribut produk terhadap minat kunjungan ulang di masing-masing lokasi. This study aims to examine the influence of culinary tourism product attributes on visitors’ revisit intention in street food areas of Bandung City, focusing on three main locations: Sudirman Street Day & Night Market, Cibadak Culinary Night, and Lengkong Night Street Food. The product attributes analyzed consist of three dimensions: attraction, accessibility, and amenities. The research employed a quantitative approach using purposive sampling, involving 200 respondents who had visited one of these three areas. Data were analyzed using multiple linear regression. The findings indicate that visitors’ revisit intention falls into the high category, particularly on indicators related to recommending the destination and inviting others to visit. However, the amenities dimension scored the lowest compared to attraction and accessibility, highlighting deficiencies in seating availability, toilets, prayer rooms, and parking facilities. Statistically, culinary tourism product attributes have a significant influence, both partially and simultaneously, on visitors’ revisit intention, with a contribution of 35.6%. This study is limited by the absence of comparative analysis among the three locations, making the results more general. Therefore, future research is recommended to conduct comparative tests across locations to gain a more comprehensive understanding of how product attributes influence revisit intention in each street food area.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=uFtNCDUAAAAJ&hl=id ID SINTA Dosen Pembimbing: Rosita: 5997470 Armandha Redo Pratama: 6748167
    Uncontrolled Keywords: Wisata Kuliner, Atribut Produk Wisata, Minat Kunjungan Ulang, Street Food Kota Bandung Culinary Tourism, Tourism Product Attributes, Revisit Intention, Bandung Street Food.
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    H Social Sciences > HE Transportation and Communications
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Deval Margen Sagita
    Date Deposited: 22 Sep 2025 08:11
    Last Modified: 22 Sep 2025 08:11
    URI: http://repository.upi.edu/id/eprint/140077

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