PENGARUH PELATIHAN KEWIRAUSAHAAN DIGITAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA DI YAYASAN SEKOLAH EKSPOR NASIONAL

    Febby Triana Sari, - and Mustofa Kamil, - and Cucu Sukmana, - (2025) PENGARUH PELATIHAN KEWIRAUSAHAAN DIGITAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA DI YAYASAN SEKOLAH EKSPOR NASIONAL. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan menganalisis pengaruh pelatihan kewirausahaan digital terhadap minat berwirausaha mahasiswa melalui program Be A Digital Exporter pada Yayasan Sekolah Ekspor. Latar belakang penelitian didasarkan pada rendahnya tingkat kewirausahaan nasional di tengah pertumbuhan ekonomi digital yang pesat. Penelitian menggunakan metode kuantitatif deskriptif korelasional dengan responden sebanyak 223 mahasiswa angkatan ke-6, melalui instrumen angket skala Likert yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa pelatihan kewirausahaan digital berpengaruh positif dan signifikan terhadap minat berwirausaha, dengan kontribusi sebesar 35,3%. Temuan ini sejalan dengan Theory of Planned Behavior, di mana pelatihan efektif memperkuat sikap, norma subjektif, dan persepsi kontrol perilaku. Dimensi lingkungan pelatihan, motivasi keterampilan, nilai profesional, serta orientasi proyek terbukti mendorong niat dan komitmen mahasiswa dalam berwirausaha. Simpulan penelitian menegaskan bahwa pelatihan digital yang terstruktur dan aplikatif berperan signifikan dalam meningkatkan kesiapan berwirausaha mahasiswa. Implikasi hasil penelitian mengindikasikan perlunya integrasi program serupa ke dalam kurikulum pendidikan tinggi, dengan rekomendasi eksplorasi variabel tambahan seperti efikasi diri, dukungan lingkungan, dan persepsi risiko pada penelitian berikutnya. This study aims to examine the influence of digital entrepreneurship training on students’ entrepreneurial intentions through the Be A Digital Exporter program organized by the Export School Foundation. The research is grounded in the context of Indonesia’s relatively low level of entrepreneurship amidst the rapid growth of the digital economy. Employing a descriptive correlational quantitative method, the study involved 223 sixth-cohort students as respondents, utilizing a Likert-scale questionnaire that had been tested for validity and reliability. The findings indicate that digital entrepreneurship training has a positive and significant effect on entrepreneurial intentions, contributing 35.3%. These results are consistent with the Theory of Planned Behavior, in which training strengthens attitudes, subjective norms, and perceived behavioral control. The dimensions of training environment, skill motivation, professional values, and project orientation collectively foster students’ intentions and commitment to entrepreneurship. The study concludes that structured and application-oriented digital entrepreneurship training plays a significant role in enhancing students’ entrepreneurial readiness. The implications suggest that such programs should be integrated into higher education curricula, while future research is recommended to explore additional variables such as self-efficacy, environmental support, and risk perception.

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    Official URL: http://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=id&user=vogbXisAAAAJ SINTA ID DOSEN PEMBIMBING Mustofa Kamil: 5994180 Cucu Sukmana: 6654466
    Uncontrolled Keywords: Kata Kunci: Pelatihan, Kewirausahaan, Minat Berwirausaha, Mahasiswa, Pendidikan Masyarakat Keywords: Training, Entrepreneurship, Entrepreneurial Interest, Students, Community Education Keywords: Training, Entrepreneurship, Entrepreneurial Interest, Students, Community Education
    Subjects: H Social Sciences > HD Industries. Land use. Labor
    L Education > L Education (General)
    Divisions: Fakultas Ilmu Pendidikan > Pendidikan Masyarakat-S1
    Depositing User: Febby Triana Sari
    Date Deposited: 16 Sep 2025 02:53
    Last Modified: 16 Sep 2025 02:53
    URI: http://repository.upi.edu/id/eprint/139406

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