Pengaruh Dimensi Word of Mouth Terhadap Tingkat Keputusan Berwisata Di Rancaupas Ciwidey

    Rakly Sukma Wiwaha, - and Erry Sukriah, - (2025) Pengaruh Dimensi Word of Mouth Terhadap Tingkat Keputusan Berwisata Di Rancaupas Ciwidey. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini memiliki tujuan untuk menganalisis bagamana pengaruh dari Dimensi Word of Mouth terhadap tingkat Keputusan Berwisata di Rancaupas Ciwidey dengan menggunakan metode deskriptif kuantitatif dan teknik analisis regresi linear berganda. Penelitian ini menggunakan metode survey terhadap 142 responden yang dipilih peneliti menggunakan teknik systematic random sampling. Variable bebas yang diteliti merupakan Dimensi Word of Mouth yaitu Talkers (X1), Topics (X2), Tools (X3), Taking parts (X4), dan dengan Variable terikat Keputusan Berwisata. Penelitian ini menyimpulkan bahwa ditemukan pengaruh yang signifikan dari setiap Dimensi Word of Mouth terhadap tingkat Keputusan Berwisata di Rancaupas Ciwidey. Dengan Dimensi Word of Mouth yang paling dominan adalah Tools (X3). Diketahui juga bahwa dari keempat Dimensi tersebut berpengaruh secara bersama-sama terhadap tingkat Keputusan Berwisata di Rancaupas Ciwidey dilihat dari persepsi responden terhadap pernyataan yang telah peneliti sebarkan. This study aims to analyze how the influence of the Word of Mouth Dimension on the level of Travel Decision in Rancaupas Ciwidey using quantitative descriptive methods and multiple linear regression analysis techniques. This study uses a survey method on 142 respondents selected by researchers using Purposive sampling techniques. The independent variables studied are the Word of Mouth Dimensions, namely Talkers (X1), Topics (X2), Tools (X3), Taking parts (X4), and the dependent variable is Travel Decision. This study concludes that there is a significant influence of each Word of Mouth Dimension on the level of Travel Decision in Rancaupas Ciwidey. With the most dominant Word of Mouth Dimension being Tools (X3). It is also known that the four Dimensions have a joint influence on the level of Travel Decision in Rancaupas Ciwidey as seen from the respondents' perceptions of the statements that the researchers have distributed.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: ID SINTA Dosen Pembimbing Erry Sukriah: 6721572
    Uncontrolled Keywords: Dimensi Word of Mouth, Keputusan Berwisata, promosi, Daya Tarik Wisata, Rancaupas Ciwidey Word of Mouth Dimension, Travel Decision, Promotion, Tourist Attraction, Rancaupas Ciwidey
    Subjects: L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Alsa Kurnia Muhammad Rizky
    Date Deposited: 05 Dec 2025 08:32
    Last Modified: 05 Dec 2025 08:32
    URI: http://repository.upi.edu/id/eprint/134563

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