Dini Agustrinanda, - (2024) PENGARUH TOURIST EXPERIENCE TERHADAP BEHAVIORAL INTENTION: Survei pada Wisatawan Aquarium Indonesia Pangandaran di Kabupaten Pangandaran. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Dini Agustrinanda “Pengaruh Tourist Experience terhadap Behavioral Intention” (Survei pada Wisatawan Aquarium Indonesia Pangandaran di Kabupaten Pangandaran) dibawah bimbingan Ibu Yeni Yuniawati, S.Pd., MM dan Bapak Oce Ridwanudin, S.E., MM. Penelitian ini bertujuan untuk menganalisis pengaruh tourist experience yang terdiri
dari entertainment, aesthetics, escapism dan education terhadap behavioral intention di Aquarium Indonesia Pangandaran. Metode penelitian yang digunakan adalah metodi kuantitatif dengan jenis penelitian yaitu deskriptif dan verifikatif dengan metode explanatory survei. Data dalam penelitian menggunakan data primer dengan pengambilan sampel sebanyak 110 responden yaitu wisatawan yang
pernah berkunjung ke Aquarium Indonesia Pangandaran. Teknik analisis data yang digunakan adalah regresi berganda. Hasil penelitian menunjukkan bahwa secara simultan terdapat pengaruh yang signifikan antara tourist experience terhadap
behavioral intention. Secara parisal, sub variabel escapism dan education berpengaruh secara signifikan terhadap behavioral intention, namun tidak terdapat pengaruh yang signifikan pada sub variabel entertainment dan aesthetics terhadap
behavioral intention. Pada penelitian selanjutnya, direkomendasikan untuk menggunakan sub variabel lain dari tourist experience dan behavioral intention. This research aims to analyze the influence of tourist experience consisting of entertainment, aesthetics, escapism and education on behavioral intention at Aquarium Indonesia Pangandaran. The research method used is a quantitative method with the type of research namely descriptive and verification with an explanatory survey method. The data in the research used primary data with a sample of 110 respondents, namely tourists who had visited Aquarium Indonesia Pangandaran. The data analysis technique used is multiple regression. The research results show that simultaneously there is a significant influence between tourist experience and behavioral intention. In general, the sub-variables of escapism and education have a significant effect on behavioral intention, but there is no significant effect of the sub-variables of entertainment and aesthetics on behavioral intention. In future research, it is recommended to use other sub-variables from tourist experience and behavioral intention.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: Yeni Yuniawati: 6146618 Oce Ridwanudin: 6681229 |
| Uncontrolled Keywords: | Tourist Experience, Behavioral Intention, Aquarium Indonesia Pangandaran Tourist Experience, Behavioral Intention, Pangandaran Indonesia Aquarium |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Dini Agustrinanda |
| Date Deposited: | 27 Dec 2024 01:54 |
| Last Modified: | 27 Dec 2024 01:54 |
| URI: | http://repository.upi.edu/id/eprint/128387 |
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