ANALISIS SEMIOTIKA IKLAN LAYANAN MASYARAKAT TENTANG VAKSIN COVID 19 DI MEDIA SOSIAL TIKTOK KEMENKES RI

    Daafiq Dahdal Rabbani, - (2024) ANALISIS SEMIOTIKA IKLAN LAYANAN MASYARAKAT TENTANG VAKSIN COVID 19 DI MEDIA SOSIAL TIKTOK KEMENKES RI. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini berfokus pada eksplorasi konstruksi iklan layanan masyarakat (ILM) vaksin Covid-19 yang dirilis oleh Kementerian Kesehatan Republik Indonesia (KEMENKES RI) di media sosial TikTok. Perkembangan pesat teknologi informasi dan komunikasi (TIK) telah mendorong para pembuat ILM untuk beralih dari media tradisional ke media sosial, yang menawarkan berbagai manfaat dalam menyebarkan pesan kepada target audiens secara lebih efektif. Penelitian ini menggunakan metode kualitatif dengan analisis semiotika Roland Barthes untuk mengidentifikasi konstruksi makna denotasi, konotasi, dan mitos dalam ILM tersebut. Hasil penelitian menunjukkan bahwa makna dalam ILM vaksin Covid-19 KEMENKES RI dibentuk melalui elemen tanda, seperti aktor, teks, dan musik yang digunakan dalam setiap adegan.

    This study focuses on exploring the construction of public service announcements (PSAs) for the Covid-19 vaccine released by the Ministry of Health of the Republic of Indonesia (KEMENKES RI) on TikTok. The rapid development of information and communication technology (ICT) has driven PSA creators to shift from traditional media to social media, which offers various benefits in disseminating messages to target audiences more effectively. This research uses a qualitative method with Roland Barthes' semiotic analysis to identify the constructions of denotative, connotative, and mythological meanings in the PSA. The findings reveal that the meanings in the KEMENKES RI Covid-19 vaccine PSA are conveyed through sign elements such as actors, text, and music used in the scenes.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en=Daafiq+Dahdal# ID SINTA Dosen Pembimbing Ahmad Fahrul Muchtar Affandi: 6682491 Vidi Sukmayadi: 5975463
    Uncontrolled Keywords: Iklan Layanan Masyarakat, Media Sosial, Teknologi Informasi dan Komunikasi Public Service Announcements, Social Media, Information and Communication Technology
    Subjects: L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
    Depositing User: Daafiq Dahdal Rabbani
    Date Deposited: 29 Nov 2024 08:40
    Last Modified: 29 Nov 2024 08:40
    URI: http://repository.upi.edu/id/eprint/127415

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