ANALYSIS OF THE AISAS MODEL IN THE DIGITAL MARKETING STRATEGI OF OUR BENTO IN TASIKMALAYA CITY

    Balebat Dwi Adisubagja, - (2024) ANALYSIS OF THE AISAS MODEL IN THE DIGITAL MARKETING STRATEGI OF OUR BENTO IN TASIKMALAYA CITY. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    The Food and Beverage industry is currently experiencing rapid growth, and every sector within it must innovate to maintain a competitive edge. This study discusses sales in culinary products analyzed through the AISAS model (Attention, Interest, Search, Action, Share). The research subjects are informants who are the owners of Our Bento. Our Bento is an SME in the culinary field that combines modern and traditional flavors. This descriptive research gathers data through interviews. The results of the AISAS model analysis in digital marketing strategy include: 1. Attention (consumer attention through visual content), 2. Interest (consumers receive information, generate interest, and feel compelled to seek more information), 3. Search (consumers have a high level of curiosity), 4. Action (consumers decide to use the offered products), 5. Share (satisfied consumers are likely to share with others).

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    Official URL: https://journal.yrpipku.com/index.php/ijedr/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=GNulEUYAAAAJ&view_op=list_works&authuser=2&gmla=ALUCkoUrGVshVA-1LIDcau9lA9GvlGlpB-rjgyU2UDemHzW2mGrQAOizSdEta9ffDpve9cPs-zD2AQPnKztSx2KJ ID Sinta Dosen Pembimbing: Adam Hermawan: 6681172 Btari Mariska Purwaamijaya: 6681170 "Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Dekan UPI Kampus Tasikmalaya Nomor: B-6608/UN40.A6/PK.03.08/2024"
    Uncontrolled Keywords: Digital Marketing, UMKM, MODEL AISAS Digital Marketing, MSMEs, AISAS MODEL
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Tasikmalaya > S1 Bisnis Digital
    Depositing User: Balebat Dwi Adisubagja
    Date Deposited: 16 Oct 2024 07:01
    Last Modified: 16 Oct 2024 07:01
    URI: http://repository.upi.edu/id/eprint/127109

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