Sekar Ilmi Wakhidah Supardi, - (2024) PENGARUH CONSUMER INNOVATIVENESS TERHADAP REPURCHASE INTENTION SMARTPHONE REALME DENGAN PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING: Survei terhadap Anggota Milenial realme Community Indonesia di Instagram. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk memperoleh gambaran consumer innovativeness terhadap repurchase intention melalui perceived value pada pengguna smartphone realme. Pendekatan yang digunakan dalam penelitian ini menggunakan metode kuantitatif dengan mengumpulkan data dari 264 responden pengikuti Instagram realme Community Indonesia yang dipilih secara acak dari total populasi 77800. Teknik sampling yang digunakan adalah simple random sampling melalui distribusi kuisioner. Analisis data secara desktiptif dan verifikatif melalui Structural Equation Model (SEM) menggunakan software AMOS. Hasil penelitian menunjukkan bahwa consumer innovativeness berpengaruh positif dan signifikan terhadap repurchase intention melalui perceived value, tetapi consumer innovativeness tidak berpengaruh langsung terhadap repurchase intention. Kesimpulan ini menunjukkan bahwa penerapan strategi realme consumer innovativeness dapat meningkatkan repurchase intention melalui peran perceived value sebagai mediasi pada generasi milenial pengguna smartphone realme. This study aims to obtain an overview of consumer innovativeness on repurchase intention through perceived value in realme smartphone user. The approach used in this research is quantitative method by collecting data from 264 respondents of realme Community Indonesia on Instagram followers who was randomly selected from a total population of 77800 followers. The sampling technique used is simple random sampling through questionnaire distribution. Data analysis was carried out by applying descriptive and verificative through Structural Equation Model (SEM) AMOS software. The results showed that consumer innovativeness has a significant positive effect on repurchase intention through perceived value, but consumer innovativeness has no indirect effect on repurchase intention. This conclusion shows that the implementation of consumer innovativeness strategy can increase repurchase intention through the role of perceived value as mediation in the millenial generation of realme smartphone users.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=id&authuser=1 ID SINTA Dosen Pembimbing: Lili Adi Wibowo: 5984836 Dita Amanah: 5976422 |
| Uncontrolled Keywords: | Konsumen Inovatif, Nilai yang Diterima, Niat Pembelian Ulang Consumer Innovativeness, Perceived Value, Repurchase Intention |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HM Sociology T Technology > TK Electrical engineering. Electronics Nuclear engineering |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis |
| Depositing User: | Sekar Ilmi Wakhidah Supardi |
| Date Deposited: | 30 Sep 2024 03:22 |
| Last Modified: | 30 Sep 2024 03:22 |
| URI: | http://repository.upi.edu/id/eprint/126506 |
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