Zaniefa Hasya Salshabila, - (2024) PENGARUH USER INTERACTIVITY PADA MEDIA SOSIAL INSTAGRAM TERHADAP CITRA ATRAKSI WISATA KIARA ARTHA PARK. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Perkembangan media sosial yang berlangsung sangat pesat membuat berbagai industri perlu menggunakan media sosial sebagai alat pemasaran digital yang dinilai lebih relevan dibandingkan pemasaran konvensional. Hal ini digunakan Kiara Artha Park dalam membantu pemasaran Citra Atraksi Wisatanya yang dibangun melalui user interactivity di media sosial Instagram. Penelitian ini bertujuan untuk menganalisis pengaruh user interactivity yang dibangun melalui media sosial Instagram terhadap citra atraksi wisata Kiara Artha Park. Data yang dikumpulkan pada penelitian ini menggunakan teknik purposive sampling yang kemudian disebarkan pada 100 responden yang pernah melakukan kunjungan ke Kiara Artha Park. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi sederhana dan olah data menggunakan software IBM SPSS 29 for MacOS. Hasil dari penelitian ini menunjukan bahwa user interactivity yang dibangun oleh Kiara Artha Park melalui media sosial Instagram memiliki pengaruh yang cukup kuat. The rapid development of social media makes various industries need to use social media as a digital marketing tool that is considered more relevant than conventional marketing. This is used by Kiara Artha Park in assisting the marketing of its Tourism Attraction Image which is built through user interactivity on Instagram social media. This study aims to analyze the effect of user interactivity built through Instagram social media on the image of Kiara Artha Park tourist attractions. The data collected in this study using purposive sampling technique which was then distributed to 100 respondents who had visited Kiara Artha Park. This research uses a quantitative approach with simple regression analysis and data processing using IBM SPSS 29 software for MacOS. The results of this study indicate that the user interactivity built by Kiara Artha Park through Instagram social media has a fairly strong influence.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=ZANIEFA+HASYA# ID SINTA Dosen Pembimbing: Ahmad Hudaiby Galih Kusumah: 5989818 |
| Uncontrolled Keywords: | User Interactivity, Citra Atraksi Wisata, Media Sosial Instagram. User Interactivity, Image of Tourist Attractions, Instagram Social Media. |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Zaniefa Hasya Salshabila |
| Date Deposited: | 22 Sep 2024 09:57 |
| Last Modified: | 22 Sep 2024 09:57 |
| URI: | http://repository.upi.edu/id/eprint/124875 |
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