PENGARUH E-SERVICE QUALITY DALAM MENINGKATKAN ONLINE REPURCHASE INTENTION MELALUI E-SATISFACTION: Survei Terhadap Pengguna E-Commerce Blibli di Indonesia

    Gadis Almira Juliani, - (2024) PENGARUH E-SERVICE QUALITY DALAM MENINGKATKAN ONLINE REPURCHASE INTENTION MELALUI E-SATISFACTION: Survei Terhadap Pengguna E-Commerce Blibli di Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    ABSTRAK

    Gadis Almira Juliani (1909230) “Pengaruh E-Service Quality dalam Meningkatkan Online Repurchase Intention melalui E-Satisfaction” di bawah bimbingan Dr. Bambang Widjajanta, M.M dan Lisnawati S.Pd., M.M

    Penelitian ini bertujuan untuk memperoleh temuan mengenai gambaran dan pengaruh e-service quality terhadap online repurchase intention melalui e-satisfaction pada pengguna e-commerce Blibli Indonesia. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini berjumlah 10.000.000 orang dengan sampel berjumlah 200 responden pengguna Blibli Indonesia dengan menggunakan teknik penarikan sampel non-probability sampling berupa purposive sampling. Data diolah secara statistik dengan menggunakan metode Structural Equation Model (SEM). Hasil temuan pada penelitian ini menunjukkan bahwa gambaran e-service
    quality, e-satisfaction, dan online repurchase intention berada pada kategori tinggi. E-service quality memiliki pengaruh positif dan signifikan terhadap online repurchase intention melalui e-satisfaction, hasil pengaruh langsung menemukan
    bahwa e-service quality tidak memiliki pengaruh signifikan terhadap online repurchase intention. Temuan pada penelitian ini memperkuat urgensi bahwa keberadaan e-service quality dapat membangun e-satisfaction yang berdampak dalam meningkatkan online repurchase intention pada pengguna e-commerce Blibli di Indonesia.

    Kata Kunci: E-commerce, e-service quality, e-satisfaction, online repurchase intention

    ABSTRACT

    Gadis Almira Juliani (1909230) “Pengaruh E-Service Quality dalam Meningkatkan Online Repurchase Intention melalui E-Satisfaction” under the guidance of Dr. Bambang Widjajanta, M.M dan Lisnawati S.Pd., M.M.

    The research aims to obtain an overview and influence of e-service quality on online repurchase intention through e-satisfaction for Blibli Indonesia users. This research uses descriptive and verification methods with a quantitative approach. The population in this study amounted to 10.000.000 people with a sample 200 Blibli Indonesia user respondent using non-probability sampling techniques in the forms of purposive sampling. The data were statistically processed using the Structural Equation Modeling (SEM) method. The findings of this study indicate that the description of e-service quality, e-satisfaction, and online repurchase intention is in the high category. E-service quality has a positive and effect on online repurchase intention through e-satisfaction, the result of the direct effect found that e-service quality does not have significant effect on online repurchase intention. The findings in this study reinforce the urgency that the existence of e-service quality can build e-satisfaction which has an impact on increasing online repurchase intention for Blibli e-commerce users in Indonesia.

    Keywords: E-commerce, e-service quality, e-satisfaction, online repurchase intention

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Gadis+Almira+Juliani&authuser=1# ID SINTA Dosen Pembimbing: Bambang Widjajanta: 5984870 Lisnawati: 5986471
    Uncontrolled Keywords: E-Commerce, Kualitas Layanan Elektronik, Kepuasan Elektronik, Niat Pembelian Ulang Online E-Commerce, E-Service Quality, E-Satisfaction, Online Repurchase Intention
    Subjects: H Social Sciences > HF Commerce
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis
    Depositing User: Gadis Almira Juliani
    Date Deposited: 10 Sep 2024 19:47
    Last Modified: 10 Sep 2024 19:47
    URI: http://repository.upi.edu/id/eprint/123792

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