Ziam Agista Mutmainah, - (2024) PENGGUNAAN METODE CUSTOMER SATISFACTION INDEX (CSI) DALAM MENGANALISIS TINGKAT KEPUASAN PENGGUNA TERHADAP APLIKASI PLATFORM MERDEKA MENGAJAR. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Platform Merdeka Mengajar (PMM) adalah aplikasi yang diluncurkan oleh Kemendikbud Ristek untuk membantu guru meningkatkan keterampilan melalui Kurikulum Merdeka. Tujuan penelitian untuk mengukur tingkat kepuasan pengguna terhadap aplikasi PMM, dan mengetahui faktor-faktor yang mempengaruhi tingkat kepuasan pengguna aplikasi PMM. Metode yang digunakan untuk mengukur tingkat kepuasan pengguna yaitu Customer Satisfaction Index (CSI). Kepuasan pengguna diukur melalui dimensi SERVQUAL yaitu tangibles, reliability, responsiveness, assurance, dan empathy. Total sampel dalam penelitian ini adalah 70 responden yaitu pengguna aplikasi PMM yang berlokasi di SDN 3 Bunder dan SMKN 3 Linggabuana Purwakarta, data dikumpulkan dengan cara menyebarkan kuesioner. Hasil penelitian menunjukkan nilai CSI sebesar (83,98%) dalam rentang nilai lebih dari 80% hingga 100% termasuk kategori “Sangat Puas”. Rekomendasi bagi tim pengembang untuk meningkatkan dan mempertahankan aspek keamanan data pribadi (assurance) dan kecepatan respon (responsiveness), serta bagi peneliti lain yaitu melakukan evaluasi lebih mendalam terkait pemilihan metode penelitain. ----- Merdeka Mengajar (PMM) Platform is an application launched by the Ministry of Education, Culture, Research and Technology to help teachers improve their skills through the Merdeka Curriculum. The purpose of the study was to measure the level of user satisfaction with the PMM application, and to determine the factors that influence the level of user satisfaction with the PMM application. The method used to measure the level of user satisfaction is the Customer Satisfaction Index (CSI). User satisfaction is measured through the SERVQUAL dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. The total sample in this study was 70 respondents, namely users of the PMM application located at SDN 3 Bunder and SMKN 3 Linggabuana Purwakarta, data was collected by distributing questionnaires. The results of the study showed a CSI value of (83.98%) in the range of values more than 80% to 100% including the "Very Satisfied" category. Recommendations for the development team to improve and maintain aspects of personal data security (assurance) and response speed (responsiveness), and for other researchers to conduct a more in-depth evaluation related to the selection of research methods.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=list_works&hl=id&user=Sh9Ww8QAAAAJ ID SINTA Dosen Pembimbing: Suprih Widodo: 0017128001 Nuur Wachid Abdulmajid: 0525069101 |
| Uncontrolled Keywords: | Aplikasi Platform Merdeka Mengajar, Kepuasan Pengguna, Customer Satisfaction Index, SERVQUAL Merdeka Mengajar Platform Application, User Satisfaction, Customer Satisfaction Index, SERVQUAL |
| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T201 Patents. Trademarks |
| Divisions: | UPI Kampus Purwakarta > S1 Pendidikan Sistem Teknologi dan Informasi |
| Depositing User: | Ziam Agista Mutmainah |
| Date Deposited: | 03 Sep 2024 08:46 |
| Last Modified: | 03 Sep 2024 08:46 |
| URI: | http://repository.upi.edu/id/eprint/122694 |
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