THE EFFECT OF DIGITAL MARKETING TRAINING ON IMPROVING ENTREPRENEURSHIP SKILLS OF PT INDEPENDENT STUDY PARTICIPANTS. ARKATAMA MULTI SOLUSINDO BATCH 2

Anggiet Rachmatya Pratami, - (2024) THE EFFECT OF DIGITAL MARKETING TRAINING ON IMPROVING ENTREPRENEURSHIP SKILLS OF PT INDEPENDENT STUDY PARTICIPANTS. ARKATAMA MULTI SOLUSINDO BATCH 2. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

The purpose of this study is to provide an overview of digital marketing training and entrepreneurship skills enhancement, as well as to determine the impact of digital marketing training on improving the entrepreneurship skills of participants in the Independent Study Program at PT. Arkatama Multi Solusindo Batch 2. The research method used is quantitative with a descriptive and verificative approach. The population of this study consists of 284 participants of PT. Arkatama Multi Solusindo Batch 2, the sample was taken using a non-probability purposive sampling technique totaling 71 participants. Data analysis and testing were conducted using SPSS version 27. The analysis methods include instrument tests, classical assumption tests, and simple linear regression tests. From all the tests performed, the result obtained is that H1 is accepted, meaning that there is a positive influence of digital marketing training on the improvement of entrepreneurship skills. If training is provided, the participants' entrepreneurship skills can improve. Conversely, if training is not provided, the participants' entrepreneurship skills will not improve. This shows that training plays an important role in enhancing entrepreneurship skills.

Item Type:	Thesis (S1)
Additional Information:	https://journal.yrpipku.com/index.php/msej/article/view/5472 ID SINTA Dosen Pembimbing: Nandang: 6810537 Mira Nurfitriya: 6746175 “Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Dekan UPI Kampus Tasikmalaya Nomor: B-4821/UN40.A6/PK.03.08/2024"
Uncontrolled Keywords:	Digital Marketing, Entrepreneurship Skills, Independent Study, Training
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Anggiet Rachmatya Pratami
Date Deposited:	04 Sep 2024 06:25
Last Modified:	04 Sep 2024 06:25
URI:	http://repository.upi.edu/id/eprint/122314

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