Muhammad Dito Marcelino, - (2024) ANALISIS PENGGUNAAN KERANGKA KERJA SCRUM DALAM PROSES PENGEMBANGAN PRODUK DIGITAL DI DIGITAL AMOEBA TELKOM. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Dinamika pasar saat ini menekankan pentingnya kecepatan, kelincahan, dan keterhubungan yang memaksa organisasi bisnis untuk mengadopsi pendekatan lebih holistik dan kolaboratif dalam pengembangan produk digital. Kerangka kerja Scrum menjadi salah satu kerangka kerja yang paling banyak digunakan dalam pengembangan produk digital di era modern karena dianggap cocok dengan kebutuhan saat ini sehingga memberikan banyak dampak positif. Berbagai penelitian terdahulu menjelaskan bahwa Scrum sulit digunakan di organisasi besar karena birokrasi yang kompleks dan budaya yang kaku. Digital Amoeba Telkom sebagai bagian dari BUMN yang terkenal memiliki budaya kaku dan birokrasi kompleks telah menggunakan Scrum dalam proses pengembangan produk digital. Penelitian ini bertujuan untuk mengetahui penggunaan dan dampak Srcum dalam proses pengembangan produk digital di Digital Amoeba Telkom dengn Panduan Scrum Schwaber dan Sutherland tahun 2020. Penelitian ini adalah kualitatif dengan metode studi kasus yang melibatkan wawancara, observasi, dan dokumentasi dalam pengumpulan data penelitian. Temuan penelitian menunjukkan bahwa aktivitas Scrum di Digital Amoeba Telkom meliputi: a) peran tim Scrum seperti product owner, scrum master, dan tim pengembang (pemrograman dan UI/UX); b) enam pertemuan Scrum, yaitu sprint planning, daily Scrum, sprint review, sprint retrospective, dan backlog grooming; c) artefak Scrum, terdiri dari product backlog, sprint backlog, dan increment. Pengalaman Digital Amoeba Telkom menunjukkan bahwa Scrum tidak hanya efektif di organisasi kecil, tetapi juga di organisasi besar selama ada dukungan dari berbagai pihak dan kemauan untuk beradaptasi. Penggunaan Scrum di Digital Amoeba Telkom telah membawa dampak positif dalam berbagai hal, seperti produktivitas, efisiensi tim, kualitas produk, kepuasan produk, kolaborasi, dan transparansi komunikasi. The current market dynamics emphasize the importance of speed, agility, and connectivity, compelling business organizations to adopt a more holistic and collaborative approach in digital product development. The Scrum framework has emerged as one of the most widely used methodologies in modern digital product development due to its alignment with current needs, resulting in numerous positive impacts. Previous studies have indicated that Scrum can be challenging to implement in large organizations due to complex bureaucracy and rigid cultures. Digital Amoeba Telkom, as a state-owned enterprise known for its rigid culture and complex bureaucracy, has adopted Scrum in its digital product development process. This study aims to explore the use and impact of Scrum in the digital product development process at Digital Amoeba Telkom, based on the Scrum Guide by Schwaber and Sutherland 2020. The research employs a qualitative case study method involving interviews, observations, and documentation for data collection. The findings reveal that Scrum activities at Digital Amoeba Telkom include: a) Scrum roles such as product owner, scrum master, and development team (programmers and UI/UX); b) six Scrum meetings, namely sprint planning, daily Scrum, sprint review, sprint retrospective, and backlog grooming; c) Scrum artifacts, consisting of product backlog, sprint backlog, and increment. The experience of Digital Amoeba Telkom demonstrates that Scrum is effective not only in small organizations but also in large ones, provided there is support from various stakeholders and a willingness to adapt. The implementation of Scrum at Digital Amoeba Telkom has had positive impacts on several aspects, including productivity, team efficiency, product quality, product satisfaction, collaboration, and communication transparency.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Link Google Scholar: https://scholar.google.com/citations?hl=en&user=p1XwzFIAAAAJ ID SINTA Dosen Pembimbing: Adam Hermawan : 6681172 Asep Nuryadin : 6745757 |
| Uncontrolled Keywords: | Scrum, Pengembangan Produk Digital, Digital Amoeba Telkom |
| Subjects: | L Education > L Education (General) |
| Divisions: | UPI Kampus Tasikmalaya > S1 Bisnis Digital |
| Depositing User: | Muhammad Dito Marcelino |
| Date Deposited: | 09 Sep 2024 02:29 |
| Last Modified: | 09 Sep 2024 02:29 |
| URI: | http://repository.upi.edu/id/eprint/121952 |
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