PENGARUH VALUE PERCEPTION TERHADAP PURCHASE DECISION LUXURY HOTEL

Richard Khen Ramex Simbolon, - (2024) PENGARUH VALUE PERCEPTION TERHADAP PURCHASE DECISION LUXURY HOTEL. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Keputusan pembelian/Purchase Decision dinilai sebagai proses akhir penting yang dilalui oleh para tamu setelah melakukan banyak factor serta pertimbangan untuk memilih hotel yang ingin tamu inap. Kajian ini telah menjadikan purchase decision sebagai urgensi dalam penelitian. Tujuan dari penelitian ini ialah memperoleh gambaran dan pengaruh dari dimensi value perception terhadap purchase decision The Seminyak Beach Resort & Spa. Metode penelitian yang digunakan ialah metode kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Penelitian ini dilakukan dengan menetapkan sampel sejumlah 106 wisatawan melalui kuesioner sebagai pengumpulan data. Penelitian menggunakan teknik analisis regresi linear sederhana dengan bantuan SPSS 26.00 for windows. Pengujian yang telah dilakukan mengemukakan bahwa value perception memiliki pengaruh signifikan secara stimulant terhadap purchase decision. The purchase decision is considered an important final process that guests go through after doing many factors and considerations to choose the hotel they want to stay in. This study has made the purchase decision an urgency in research. The purpose of this study is to obtain an overview and influence of the dimensions of value perception on the purchase decision of The Seminyak Beach Resort & Spa. The research method used is quantitative method with descriptive and verification research types. This research was conducted by setting a sample of 106 tourists through a questionnaire as data collection. The research used simple linear regression analysis techniques with the help of SPSS 26.00 for windows. The tests that have been carried out suggest that value perception has a significant influence stimulant on purchase decision.

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Official URL: https://repository.upi.edu
Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Richard+Khen# SINTA ID : 5993246 SINTA ID : 6147140
Uncontrolled Keywords: Value Perception, Purchase Decision, The Seminyak Beach Resort & Spa.
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Richard Khen Ramex Simbolon
Date Deposited: 27 Aug 2024 08:55
Last Modified: 27 Aug 2024 08:55
URI: http://repository.upi.edu/id/eprint/120943

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