INOVASI DAN PENINGKATAN NILAI JUAL PRODUK UMKM BUNDA BAHARI MELALUI PELATIHAN PEMBUATAN BOLU KUKUS

Maria Prima Jelita, - (2024) INOVASI DAN PENINGKATAN NILAI JUAL PRODUK UMKM BUNDA BAHARI MELALUI PELATIHAN PEMBUATAN BOLU KUKUS. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini didasarkan terdapat masalah ekonomi masyarakat pesisir saat pasca pandemi. Kondisi ekonomi masyarakat pesisir rendah karena abrasi pantai menyebabkan pendapatan nelayan tidak selalu banyak. Luasnya potensi tanaman mangrove masyarakat pesisir desa belum optimal dimanfaatkan hasil mangrovenya menjadi produk olahan khas pesisir yang dapat dikonsumsi dan memiliki nilai jual karena kurangnya keterampilan dalam mengolah buah mangrove menjadi makanan yang dapat meningkatkan pendapatan tambahan. Masyarakat desa ketapang, Mauk kabupaten Tangerang memiliki mangrove yang dimanfaatkan sebagai pencegah abrasi dan ekowisata mangrove. Sebagian besar masyarakat pesisir menggantungkan perekonomiannya sebagai nelayan, tambak, budidaya. Tujuan penelitian ini adalah meningkatkan keterampilan dan kesejahteraan masyarakat pesisir melalui inovasi dan peningkatan nilai jual produk UMKM bunda Bahari melalui pelatihan pembuatan bolu kukus. Metode pelaksanaan dalam penelitian ini adalah metode participatory Rural Appraisal (PRA) yang merupakan pendekatan kualitatif data diperoleh dari observasi, dokumentasi, wawancara langsung pada masyarakat pesisir yang terlibat langsung dalam penelitian yaitu ibu nelayan pengupas kulit kerang. Hasil penelitian menunjukkan produk olahan bolu kukus buah mangrove dapat meningkatkan keterampilan dan kesejahteraan masyarakat pesisir desa ketapang sebagai pendapatan tambahan. Kegiatan ini dapat memberdayakan perempuan wilayah pesisir memiliki peran dan haknya dalam memenuhi kebutuhan ekonomi. This research is based on the economic problems of coastal communities during the post-pandemic period. The economic condition of coastal communities is low because coastal abrasion causes fishermen's income to not always be much. The vast potential of mangrove plants in coastal village communities has not been optimally utilized by mangrove products into typical coastal processed products that can be consumed and have a selling value due to the lack of skills in processing mangrove fruit into food that can increase additional income. The people of Ketapang village, Mauk, Tangerang district have mangroves that are utilized as abrasion prevention and mangrove ecotourism. Most coastal communities depend on their economy as fishermen, ponds, aquaculture. The purpose of this research is to improve the skills and welfare of coastal communities through innovation and increasing the selling value of UMKM bunda Bahari products through training in steamed sponge cake making. The method of implementation in this research is the participatory Rural Appraisal (PRA) method which is a qualitative approach, data obtained from observation, documentation, direct interviews with coastal communities who are directly involved in the research, namely fishermen's mothers who peel clamshells. The results showed that mangrove fruit steamed sponge cake processed products can improve the skills and welfare of coastal communities in Ketapang village as additional income. This activity can empower coastal women to have their roles and rights in meeting economic needs.

Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing Ferry Dwi Cahyadi: 6088631 Yulda: 6892683
Uncontrolled Keywords:	Masyarakat Pesisir, Produk UMKM Coastal Communities, UMKM Products
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Serang > S1 Pendidikan Kelautan dan Perikanan
Depositing User:	Maria Prima Jelita
Date Deposited:	26 Sep 2024 03:20
Last Modified:	26 Sep 2024 03:20
URI:	http://repository.upi.edu/id/eprint/120501

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