Yasinta Ambar Wati, - (2023) PENGARUH EXPERIENTIAL QUALITY TERHADAP BEHAVIORAL INTENTION MELALUI SATISFACTION: Survei pada Wisatawan yang pernah berkunjung ke Desa Wisata Alam Endah di Kabupaten Bandung. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Yasinta Ambar Wati 1902171 “Pengaruh Experiential Quality Terhadap
Behavioral Intention Melalui Satisfaction” di bawah bimbingan Dr. Rini Andari,
S.Pd., S.E.Par, MM. dan Yeni Yuniawati, S.Pd., MM.
Niat Perilaku wisatawan untuk melalukan kunjungan kembali merupakan hal yang
diinginkan pada sebuah destinasi karena Ketika seorang wisatawan melakukan
kunjungan kembali artinya destinasi tersebut memiliki kesan tersendiri bagi wisatawan.
Tujuan dari penelitian ini ialah memperoleh Gambaran dan pengaruh dari dimensi
Experiential Quality terhadap Behavioral Intention melalui Satisfaction di desa wisata
Alamendah. Metode penelitian yang dilakukan untuk mengetahui pengaruh dari setiap
dimensi Experiential Quality terhadap Behavioral Intention melalui Satisfaction ialah
metode kuantitatif analisis jalur (Path Analysis). Penelitian dilakukan dengan
mengambil sampel sebanyak 220 wisatawan, serta pengolahan data menggunakan
software SPSS for windows. Penelitian yang telah dilakukan mengemukakan bahwa
Experiential Quality memiliki pengaruh signifikan secara simultan terhadap
Behavioral Intention melalui Satisfaction di desa wisata Alamendah.
Yasinta Ambar Wati 1902171 “The Influence Of Experiential Quality On
Behavioral Intention Through Satisfaction.” under the guidance of Dr. Rini Andari,
S.Pd., S.E.Par, MM. dan Yeni Yuniawati, S.Pd., MM.
Tourist behavioral intention to make a return visit is something that is desired for a
destination because when a tourist makes a return visit, it means that the destination
has its own impression for tourists. The aim of this research is to obtain an overview
and influence of the Experiential Quality dimension on Behavioral Intention through
Satisfaction in the Alamendah tourist village. The research method used to determine
the influence of each dimension of Experiential Quality on Behavioral Intention
through Satisfaction is the quantitative method of path analysis (Path Analysis). The
research was carried out by taking a sample of 220 tourists, and processing the data
using SPSS for Windows software. The research that has been conducted suggests that
Experiential Quality has a significant influence simultaneously on Behavioral Intention
through Satisfaction in the Alamendah tourist village.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=id&authuser=1&user=B6t30KwAAAAJ SINTAID RINI ANDARI : 6000526 SINTAID YENI YUNIAWATI : 6146618 |
| Uncontrolled Keywords: | Experiential Quality, Behavioral Intention, Satisfaction, Alamendah. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Yasinta Ambar Wati |
| Date Deposited: | 04 Mar 2024 04:22 |
| Last Modified: | 04 Mar 2024 04:22 |
| URI: | http://repository.upi.edu/id/eprint/115892 |
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