PENGARUH KUALITAS PELAYANAN TERHADAP NIAT MENGGUNAKAN KEMBALI SEPEDA BOSEH DI KOTA BANDUNG

    Indah Rahma Aulia, - (2023) PENGARUH KUALITAS PELAYANAN TERHADAP NIAT MENGGUNAKAN KEMBALI SEPEDA BOSEH DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Sepeda adalah salah satu moda transportasi yang ramah lingkungan yang bisa menjadi solusi dalam mengurangi dampak pariwisata terhadap lingkungan sekitar. Bersepeda menjadi kecenderungan berkegiatan pada dekade ini dengan semakin meningkatnya penjualan sepeda secara global. Penelitian ini bertujuan untuk mengetahui dan memahami pengaruh kualitas pelayanan terhadap niat menggunakan kembali sepeda di Kota Bandung. Penelitian ini menggunakan metode kuantitatif deskriptif verifikatif dengan simple random sampling melalui penyebaran kuesioner. Berdasarkan hasil penelitian, terdapat pengaruh kualitas pelayanan terhadap niat menggunakan kembali sepeda di Kota Bandung dengan berbagai indikasi seperti reliability, responsiveness, assurance, empathy, dan tangible serta frekuensi menggunakan kembali, komitmen pengguna, dan rekomendasi positif.
    Bicycles are an environmentally friendly mode of transportation that can be a solution in reducing the impact of tourism on the surrounding environment. Cycling has become a trend for activities in this decade with the increasing global sales of bicycles. This study aims to determine and understand the effect of service quality on the intention to reuse bicycles in the city of Bandung. This study used a quantitative descriptive verification method with simple random sampling by distributing questionnaires. Based on the research results, there is an influence of service quality on the intention to reuse bicycles in the city of Bandung with various indications such as reliability, responsiveness, assurance, empathy, and tangible as well as the frequency of reuse, user commitment and positive recommendations.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID SINTA Dosen Pembimbing : Fitri Rahmafitria : 6067571
    Uncontrolled Keywords: Kualitas Pelayanan, Niat Menggunakan Kembali, Wisata Sepeda
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: indah rahma aulia
    Date Deposited: 31 Oct 2023 06:58
    Last Modified: 31 Oct 2023 06:58
    URI: http://repository.upi.edu/id/eprint/111209

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