Syifa Adiratna Nazmi, - (2021) PENGARUH MOTIVASI WISATAWAN TERHADAP SELF-HEALING EXPERIENCE DAN IMPLIKASI PADA LOYALITAS DI GALERI SENI WOT BATU BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh motivasi wisatawan terhadap self-healing experience dan implikasinya pada loyalitas wisatawan. Penelitian ini menganalisis pengaruh langsung dan tidak langsung motivasi wisatawan terhadap loyalitas dengan self-healing experience sebagai variabel mediasi. Metode penelitian yang digunakan adalah kuantitatif dengan menggunakan analisis jalur dengan jumlah responden sebanyak 99 orang. Teknik sampling yang digunakan adalah probability sampling dengan populasi responden merupakan wisatawan yang sudah pernah mengunjungi galeri seni Wot Batu Bandung. Skala yang digunakan adalah skala likert dan kemudian data diolah menggunakan software IBM SPSS 22 for Windows. Hasil pada penelitian ini menunjukkan bahwa motivasi wisatawan berpengaruh langsung terhadap self-healing experience, dan self-healing experience memediasi motivasi wisatawan terhadap loyalitas. Hal ini menunjukkan bahwa terdapat pengaruh motivasi wisatawan terhadap loyalitas melalui pengalaman self-healing di galeri seni Wot Batu. Dalam meningkatkan pengalaman dan rasa loyal wisatawan, diperlukan perhatian terkait pengembangan aktivitas yang terdapat di galeri seni Wot Batu. The purpose of this study was to analyze the effect of tourist motivation on self-healing experience and implication on tourist loyalty. This study analyzes the direct and indirect effect of tourist motivation on loyalty with self-healing experience as a mediating variable. This research method used is quantitative, using path analysis with a total of 99 respondents. The sampling technique used is probability sampling with the respondent population being tourists who have visited the Wot Batu Bandung art gallery. The scale used is a Likert scale and the data is processed using IBM SPSS 22 for Windows. The results of this study indicate that tourist motivation has a direct effect on self-healing experience, and self-healing experience mediates tourist motivation on loyalty. This shows that there is an influence of tourist motivation on loyalty through self-healing experiences at the Wot Batu art gallery. For improving the experience and loyalty of tourists, concern and attention is needed regarding the development of activities in the Wot Batu art gallery.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID Sinta Dosen Pembimbing: 989818 AHMAD HUDAIBY GALIH KUSUMAH 6798290 GHOITSA ROHMAH NURAZIZAH |
| Uncontrolled Keywords: | Motivasi Wisatawan, Self-healing Experience, Loyalitas |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan) |
| Depositing User: | Syifa adiratna Nazmi |
| Date Deposited: | 28 Aug 2023 10:24 |
| Last Modified: | 28 Aug 2023 10:24 |
| URI: | http://repository.upi.edu/id/eprint/99235 |
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