Aliah Haidar Assegaff, - (2023) PENGARUH PENGELOLAAN KEUANGAN DAN INOVASI PRODUK TERHADAP PERKEMBANGAN USAHA MIKRO SEKTOR KULINER DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Salah satu fenomena dari perkembangan usaha mikro yaitu kondisi pengelolaan keuangan dan inovasi produk yang dilakukan oleh para pelaku usaha mikro kuliner. Tujuan penelitian ini untuk mengetahui pengaruh pengelolaan keuangan dan inovasi produk terhadap perkembangan usaha mikro kuliner di kota Bandung. Objek penelitiannya adalah pelaku usaha mikro kuliner di kota Bandung. Sampel dalam penelitian ini sebanyak 200 responden yang diambil dengan teknik purposive sampling. Penelitian ini menggunakan metode kuantitatif, analisis regresi linear berganda dan analisis koefisien determinasi dengan bantuan SPSS 26. Hasil penelitian ini menunjukan bahwa terdapat hubungan yang positif dan signifikan antara pengaruh pengelolaan keuangan dan inovasi produk terhadap perkembangan usaha mikro di kota Bandung yaitu secara parsial antara X1 terhadap Y sebesar 17,6% dan X2 terhadap Y sebesar 27,7% dan secara simultan berpengaruh sebesar 45,3%. Para pelaku usaha mikro sektor kuliner di Kota Bandung diharapkan dapat mengembangkan usahanya dengan memperhatikan pengelolaan keuangannya seperti, membuat rancangan anggaran, mencatat semua transaksi, memisahkan keuangan pribadi, dan meninjau biaya operasional dengan rutin. Sedangkan untuk inovasi produk pelaku usaha dapat mempelajari tren pasar, mengembangkan menu, dan menawarkan pengalaman unik yang menarik. One of the phenomena of micro-business development is the condition of financial management and product innovation carried out by culinary micro-business actors. The purpose of this study was to determine the effect of financial management and product innovation on the development of culinary micro businesses in the city of Bandung. The object of his research is culinary micro-entrepreneurs in the city of Bandung. The sample in this study was 200 respondents who were taken by purposive sampling technique. This study uses quantitative methods, multiple linear regression analysis and analysis of the coefficient of determination with the help of SPSS 26. The results of this study indicate that there is a positive and significant relationship between the influence of financial management and product innovation on the development of micro-enterprises in the city of Bandung, namely partially between X1 and Y is 17.6% and X2 to Y is 27.7% and simultaneously has an effect of 45.3%. It is hoped that culinary micro-business actors in the city of Bandung can develop their businesses by paying attention to their financial management, such as drafting a budget, recording all transactions, separating personal finances, and reviewing operational costs on a regular basis. As for product innovation, businesses can study market trends, develop menus, and offer unique, interesting experiences.
| Item Type: | Thesis (S1) |
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| Additional Information: | https://scholar.google.com/citations?view_op=new_articles&hl=id&imq=Aliah+Haidar+Assegaff# ID SINTA Dosen Pembimbing: Caria Ningsih : 6039392 Purna Hindayani : 6745708 |
| Uncontrolled Keywords: | Pengelolaan Keuangan; Inovasi Produk; Perkembangan Usaha Mikro; Kota Bandung; Kuliner Financial Management; Product Innovation; Micro Business Development; Bandung; Culinary |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HG Finance |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering |
| Depositing User: | Aliah Haidar Assegaff |
| Date Deposited: | 24 Aug 2023 03:39 |
| Last Modified: | 24 Aug 2023 03:39 |
| URI: | http://repository.upi.edu/id/eprint/98583 |
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