COLOR OF MASCULINITY : Representation Of Man In Cigarette Advertisements

    Muhammad Giffar Giffari Akbar, - (2012) COLOR OF MASCULINITY : Representation Of Man In Cigarette Advertisements. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    This study aims to investigate the representation of masculinity of man through the color selection in cigarette advertisements from semiotic analysis point of view. The data collections are six cigarette advertisements that show man as a performer taken from the web. The cigarette advertisements namely Surya 16, Marlboro, Gudang Garam, A Mild, X Mild, and Star Mild were chosen because they are well-recognized advertisements in Indonesia. The research applied a qualitative descriptive approach framed in semiotics analysis. This also applied semiotic analysis with framework of Barthes’s orders of signification (2002) to analyze the denotative and connotative meaning of each advertisement. To analyze the data, the advertisements were stripped into two elements namely wardrobe and background. Afterward, these elements are put in the table then described according to Linschoten and Mansyur connotation in color (1995), and Fisher connotation in color (2004). The results of analysis showed that cigarette advertisements show masculinity of man identity in various appearances and colors. Furthermore, the color selection contributes to fulfill the aspect of masculinity of man in cigarette advertisements. Those six cigarette advertisements also tend to attempt to show masculinity of man with wardrobe and background selection.

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    Official URL: http://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: ID Sinta Dosen Pembimbing Sri Setyarini: 6121097 Riesky: 5994354
    Uncontrolled Keywords: Masculinity, Representation Of Man, Cigarette Advertisements
    Subjects: H Social Sciences > HF Commerce
    P Language and Literature > PN Literature (General) > PN1990 Broadcasting
    Divisions: Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Inggris > Program Studi Bahasa dan Sastra Inggris (nonpendidikan)
    Depositing User: Nanda Khaerunnisa Syafitri
    Date Deposited: 27 Aug 2023 02:13
    Last Modified: 27 Aug 2023 02:13
    URI: http://repository.upi.edu/id/eprint/97547

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