PENGARUH HARGA, PANIC BUYING, MEDIA SOSIAL, DAN RELIGIOSITAS TERHADAP IMPULSE BUYING PADA KOMODITAS MINYAK GORENG DI MASA PANDEMI COVID–19

Dimas Dwi Prasetio, - (2023) PENGARUH HARGA, PANIC BUYING, MEDIA SOSIAL, DAN RELIGIOSITAS TERHADAP IMPULSE BUYING PADA KOMODITAS MINYAK GORENG DI MASA PANDEMI COVID–19. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu/

Abstract

The scarcity of cooking oil in various regions causes panic and anxiety over the occurrence of scarcity, thus causing fear among consumers, this is coupled with the news on social media about the scarcity of cooking oil that occurs, which triggers impulsive behavior in the community. This study aims to see the description and influence of price levels, panic buying, social media, and religiosity on impulse buying of cooking oil products. The research method used is quantitative using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the SmartPLS application. The respondents in this study were consumers who had bought cooking oil on the island of Java, totaling 270 people. The results showed that the price level, panic buying, social media, and impulse buying were in the medium category. In addition, the variables of price and panic buying have a positive and significant effect on impulse buying behavior. While the social media and religiosity variables have no influence on impulse buying behavior. This research is expected to be able to provide benefits for various parties' behaviors in increasing public understanding of the impulses that occur so that they can anticipate and control these behaviors.

Item Type: Thesis (S1)
Additional Information: ID Sinta Dosen Pembimbing Dr. Hilda Monoarfa, S.E., M.Si. 6150134
Uncontrolled Keywords: impulse buying, minyak goreng, harga, media sosial, panic buying, religiositas
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > HB Economic Theory
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam
Depositing User: Dimas Dwi Prasetio
Date Deposited: 03 Jan 2023 02:23
Last Modified: 03 Jan 2023 02:23
URI: http://repository.upi.edu/id/eprint/86683

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