PENGARUH ATTRIBUTE BRANDS TERHADAP KEPUTUSANPEMBELIANSEPATUBATA :Survei pada Pembeli Sepatu Bata Distrik 571 Bandung

Susilawati, - (2009) PENGARUH ATTRIBUTE BRANDS TERHADAP KEPUTUSANPEMBELIANSEPATUBATA :Survei pada Pembeli Sepatu Bata Distrik 571 Bandung. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Free market will held soon even for ASEAN, Pacific Asia or around the wor1d.
One of Indonesia's competitive commodities is shoes industry. There are some
serious challenges faced by industry includes hard competition between seller in
getting a lot of consumers. Now Bala as familiar shoes industry in Indonesia is
decreasing. It can be appeared from its market share such as district 571 in
Bandung. It is because of too many new marks with new interesting products and
too many import products like from China with cheaper price. All policies are
used to solve this problem. And one of them is attribute brands which believed
will increase amount of consumers. This research is done for analyzing the
influence of attribute brands towards Bala shoes selling. Attribute brands with
free variable (X} has five dimensions like price, quality, unique, limitation and
service. While its relational variable (Y) consists of four dimensions, they are
product choice, product ways' choice, time and number of selling. Population
achieved by the researchers is 17.888 persons with 120 of them are taken. The
object is Bata shoes seller district 571 in Bandung. This research is conducted for
about less than one year using cross sectional. From the result through
hypothesis known that attribute brands has ·positive influence towards selling
decision.

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Item Type:	Thesis (S1)
Uncontrolled Keywords:	Attribute Brands
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
Depositing User:	Annisa Nur Asy Syuura
Date Deposited:	21 Dec 2022 07:03
Last Modified:	21 Dec 2022 07:03
URI:	http://repository.upi.edu/id/eprint/85527

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