PENGEMBANGAN WEBSITE PEMASARAN PRODUK TEACHING FACTORY SMK NEGERI 1 LEUWILIANG

Mia Sumiati, - (2022) PENGEMBANGAN WEBSITE PEMASARAN PRODUK TEACHING FACTORY SMK NEGERI 1 LEUWILIANG. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

Kegiatan pemasaran produk teaching factory di SMK Negeri 1 Leuwiliang hanya dilakukan secara konvensional dari mulut ke mulut dan mempromosikannya melalui media story WhatsApp, sehingga jangkauan pasarnya menjadi terbatas. Oleh karena itu penelitian ini bertujuan untuk mengetahui kelayakan website pemasaran produk teaching factory, mengetahui peningkatan pengunjung website dan mengetahui dampak website pemasaran produk teaching factory SMKN 1 Leuwiliang terhadap peningkatan penjualan. Prosedur penelitian menggunakan model ADDIE, yaitu (1) Analysis berisi analisis kebutuhan dan front-end analysis, (2) Design berisi perancangan halaman, (3) Development berisi pengembangan website dan validasi oleh ahli website, ahli pemasaran, dan pengujian kelayakan oleh 12 responden secara terbatas, (4) Implementation berisi pengujian kelayakan oleh 100 responden, dan (5) Evaluation berisi revisi sesuai saran dari responden serta pengukuran jumlah pengunjung dan peningkatan penjualan. Kriteria responden yang menjadi sampel adalah: 1) pengguna aktif internet, 2) berdomisili di Jabodetabek dan 3) berusia 15 tahun ke atas. Hasil validasi ahli website dan ahli pemasaran terhadap website yang dikembangkan adalah “Sangat Layak”. Hasil pengujian oleh responden skala terbatas termasuk dalam kategori “Layak” dan implementasi kepada responden secara luas termasuk dalam kategori “Sangat Layak”. Peningkatan jumlah pengunjung website secara signifikan terjadi pada hari keenam sebanyak 121 pengunjung. Website pemasaran produk teaching factory SMKN 1 Leuwiliang belum memberikan dampak yang signifikan terhadap peningkatan penjualan dalam satu minggu. Marketing activities for teaching factory product at SMK Negeri 1 Leuwiliang are only done conventionally by word of mouth and promote them through WhatsApp media stories, so that market reach is limited. Therefore, this study aims to determine the feasibility marketing website teaching factory product, find out the increase in website visitors and find out the impact website marketing teaching factory product SMKN 1 Leuwiliang on increasing sales. The research procedure uses the ADDIE model, namely (1) Analysis containing needs analysis and front-end analysis, (2) Design containing page design, (3) Development containing website and validation by website experts, marketing experts, and feasibility testing by 12 respondents on a limited basis, (4) Implementation contains a feasibility test by 100 respondents, and (5) Evaluation contains revisions according to suggestions from respondents as well as measuring the number of visitors and increasing sales. The criteria for the respondents to be sampled are: 1) active internet users, 2) domiciled in Jabodetabek and 3) aged 15 years and over. The results of the validation of website experts and marketing experts on website developed are "Very Eligible". The results of testing by respondents on a limited scale are included in the "Eligible" category and implementation to broad respondents is included in the "Very Eligible" category. Website visitors occurred on the sixth day as many as 121 visitors. Website marketing teaching factory SMKN 1 Leuwiliang has not had a significant impact on increasing sales in one week.

Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pemimbing: Mustika Nuramalia Handayani : 5979659 Dwi Lestari Rahayu : 5994045
Uncontrolled Keywords: ADDIE, pemasaran, teaching factory, website
Subjects: L Education > L Education (General)
S Agriculture > SK Hunting sports
Divisions: Fakultas Pendidikan Teknologi dan Kejuruan > Jurusan Pendidikan Kesejahteraan Keluarga > Program Studi Pendidikan Teknologi Agroindustri
Depositing User: Mia Sumiati
Date Deposited: 21 Oct 2022 01:40
Last Modified: 21 Oct 2022 01:40
URI: http://repository.upi.edu/id/eprint/84722

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